What is the significance of website construction to the company?

A good website can promote the publicity and marketing of enterprises to a new level. In the United States, many companies have changed their original contact numbers on billboards into websites. At the beginning, they left their contact number on the billboard in order to let customers contact themselves as soon as possible, as much as possible and as convenient as possible, but the phone number was "inferior" compared with the website address. The website is illustrated, real-time interactive, informative, unchangeable, easy to associate and easy to remember. Therefore, once American enterprises find the advantages of website address, they immediately use it instead of telephone number for publicity.

First of all, the content of the website can be updated at any time, which is very important for modern enterprises, but traditional directories can't do it. Not only have there been more customers, but the structure has also changed, and even the address and telephone number have changed. It's a pity. But the website can be updated every day (even at any time), which can reflect the latest situation of your enterprise.

The second is that the website has a lot of room for information expansion, which is difficult for traditional directories to do. A directory can do dozens of pages at most, and a website can do hundreds of thousands of pages. For example, when introducing a project, we can put at most one or two photos and a short text introduction in the catalogue, but we can introduce the background, technical difficulty and construction of the project in detail on the website, which is obviously much better than the catalogue.

Third, leave a strong impression on customers. If a large enterprise doesn't even have a website, or it does badly, it will give customers the impression that it is not a modern enterprise, but an enterprise that can't keep up with the situation. If the website is well done, it will leave customers with the impression that this enterprise has advanced leadership consciousness, advanced technology, scientific and intelligent management, completely different customer experience and high trust.

Fourth, the website has no time and space restrictions and can communicate anytime and anywhere. When you can't access the Internet, you can also make an offline demonstration of the electronic catalogue downloaded to your laptop, or make it into a CD and distribute it to customers. In fact, most of the popular CD-ROM business cards in the society are packaged on corporate websites, which are convenient and practical and have extraordinary momentum.

Fifth, websites can help enterprises find potential customers, but directories can't. You can spread your company's information to all parts of the world and find potential customers for you through Hebei navigation and website links.

Sixth, websites can improve the visibility and brand of enterprises. After a period of Internet craze, although many people have criticized the Internet economy, its role in enhancing corporate visibility and brand is obvious to all. Such as Sohu, Sina, Netease, etc. They just made good use of the Internet and made their brands exceed 100 million yuan.

Seventh, if the functions of the website are further expanded, the website can also help enterprises improve efficiency, reduce intermediate links, standardize management and reduce management costs.

Eighth, the website can realize real two-way communication, which transcends time and space. Customers can contact immediately after they see E-Catalog and have the intention of further negotiation, which can effectively retain customers with "buying impulse" and increase the probability of success. In addition, customers' opinions or suggestions on the company can also be collected through the website.