Traditional online advertising of creative advertising

Internet advertisers mainly refer to banner advertisements based on the application of the World Wide Web and its deformation. As far as the online advertisements currently used in China are concerned, there are mainly the following types of online brand marketing advertisements:

(1) text advertisement. Text advertising is to expand the popularity of enterprises or products in the form of words.

(2) Icon advertising. This kind of advertisement is an icon, which can appear anywhere on the web page. This icon can be a corporate logo, a pictographic icon or a button, so it is also called a button advertisement.

(3) Banner advertising. Flag advertisement, also known as logo advertisement, is usually a brightly colored rectangular picture placed at the top, bottom or eye-catching position of the page. These advertisements are beautifully designed and produced, including concentrated advertising words and beautiful pictures, which have strong visual appeal.

(4) mail advertising. Use the e-mail list in the website's electronic publishing service or the website that provides free e-mail service to send advertisements directly to mailbox users.

(5) Advertising on corporate websites. By establishing their own websites, enterprises move all the information about products to the Internet, so that potential consumers can know as much information as possible through the Internet.

(6) Sponsoring advertisements. Advertisers can sponsor website content or website programs that they are interested in.

(7) Interrupted advertisements. Simply put, it is to interrupt surfers before they surf the internet normally and play advertisements in the form of interruption. Pop-up advertisements are one of them.

(8) keyword advertising. Advertisers can buy popular keywords from well-known search engines, and when users enter keywords to search, they will attract users to the advertiser's website or advertising page.

(9) Internet messenger service. Some small dialog boxes pop up in the form of messages, mostly corporate advertisements.

(10) wallpaper advertisement. The advertising content is embodied in the wallpaper and placed on the wallpaper download website for users to download.