Tmall Supermarket opens procurement and sales mode, online supermarkets will eventually become a self-managed battlefield

Today, Tmall Supermarket Business Group announced that it will upgrade its business model from the "sales" model to the "sales" model, changing to the "sales" and "procurement" model, which means that Tmall Supermarket has started its own business. This means that the Tmall Supermarket began to self-management.

The so-called "sale" and "pick and sell", the main difference is the ownership of goods.

In the "sale" mode, the ownership of goods belongs to the manufacturer or brand, Tmall Supermarkets on behalf of the sale of goods, the two sides clear in advance the name of the sale of goods, the number of unit price, as well as commissions, etc.; and "picking and selling

November 21, Ali organizational restructuring, the establishment of the Tmall Supermarket Business Group, the integration of the original Tmall Supermarket and Tao Fresh Da business, and Ali large ecological hypermarkets, supermarkets and other partners to work closely together, to promote the online and offline integration of the new retail model. Li Yonghe, president of Tmall Supermarket Business Group, said that the use of parallel sales and procurement and sales is a service capability enhancement at the request of the majority of brands and merchants. In the future, brands and merchants can choose the cooperation method that suits them. In addition, Tmall Supermarket also promised that the commission will remain basically unchanged in 2019.

For the supermarket main fresh daily miscellaneous categories, due to high consumption frequency, low unit price, and a variety of varieties, the distribution model requires manufacturers or brands to have online operation capabilities, on the other hand, it is not easy to combine the marketing of products between different brands throughout the supermarket. Therefore, for the online supermarket, the direct mode of procurement and sales can reduce the brand manufacturers online operating costs, but also strict quality control, warehousing, logistics, marketing and other management, to protect the quality of goods.

According to the international food and consumer goods industry research and training organization IGD research shows that by 2020, China's overall market value of the online supermarket market will reach about 180 billion U.S. dollars, and the current online penetration rate of supermarkets and department stores is less than 7%, which indicates that there is still a huge potential for growth.

For online supermarkets, the competition is mainly centered on product categories, prices, and logistics. The super FMCG is mostly for immediate consumption, the customer demand is to buy that is to get. Ali previously mainly do open platform, they do not participate in the procurement of goods and do not build their own logistics, although they have realized the importance of logistics for the e-commerce user experience began to frantically establish the Rookie Bird warehouses, basically to meet the first-tier cities of the "211" delivery, but the short term can not be completely spread throughout the country; and Jingdong is mainly to do self-support from the source to control the product categories. The main reason for this is the fact that the company's products and services have been well received by the public, and the company has established a huge e-commerce logistics system in the country, so that the quality of the products and the speed of delivery are well protected.