What are the opportunities and challenges brought by the Internet to the automobile industry?

With the increasing popularity of "Internet +", some traditional industries are being transformed and upgraded, Merchants Express to analyze the analysis of traditional industries combined with the "Internet +" what opportunities and challenges will arise?

Internet + brings unlimited opportunities

In China's traditional industries, the degree of Internetization of different industries is also different, such as catering OTO takeaway platform in full swing, home furnishing and building materials OTO platform for the first time the new shoots; TCL's Internet business transformation strategy development, the market value of more than doubled to become the world's fifth largest enterprise in terms of cell phone shipments. Internet marketing model has become an irreversible trend, enterprise Internet should be included in the strategic development planning.

September 2014 Wanglaoji launched "light up the Canton Tower, win the "Dear" movie tickets" activity popping WeChat, through scanning the can body bar code to enter the brand display page for interaction, and promised to light up the Canton Tower more than 1 million partners, so that the Canton Tower really light up. This marketing campaign through online interaction offline red formed OTO closed loop. Wanglaoji through the majority of fans to participate in the interaction, self-media-style dissemination, simple and interesting activities quickly led to the explosion point, the effect of the activities will be amplified dozens of times, to enhance the impact of the brand.

Similarly, small and micro-enterprises are more likely to become beneficiaries of "Internet +". Sichuan Ma Houde Mutton Soup Catering Co., Ltd. was established at the beginning of the traditional family-owned company consisting of three people. 2009 began to "touch the net" to do the lamb food e-commerce, just a few years, the company's operating income from a few million dollars jumped to 27 million yuan, of which the network sales revenue each year to nearly 100% growth in the speed of business through the network of more than 7 million yuan, and the company's business has been the first time in the past few years, the company's business has been the first time in the past few years. The network occurred more than 7 million yuan of business, the first quarter of 2015 year-on-year growth of 70%. "Using Internet sales to break the dilemma of traditional brick-and-mortar stores that once suffered from a serious lack of sales is the trick to our rapid growth, and we will continue to expand the scale of Internet sales this year."

Traditional enterprises face heavy challenges of transformation

Positioning of the enterprise's Internet strategy: the enterprise's traditional business model is based on offline sales, and its long-term accumulation of stable channels, customer resources, and supply chain management capabilities, and other elements*** with the shaping of the enterprise's own mature business model. This model for a long time for the enterprise has brought considerable benefits, in order to ensure that the channel, customer benefits, enterprises need to combine the current situation and development trend of the industry to redeploy the Internet strategy, re-planning business model, the development of effective operation system, deployment strategy needs to consider the five elements: price, service, inventory, speed and experience.

How to integrate online and offline resources: traditional channels are dependent on offline channels for the sale of products, the transition to do online revenue, how to reduce the impact on your offline channels, may be a very important strategic issues, that is, to do 1 +1 greater than 2, the strategic goal of online shopping malls through the establishment of online shopping malls, online and offline complementary to the realization of complementary products to achieve the effect of network amplification, increase overall sales volume and customer satisfaction, open up the industry competition blue ocean, to create a new strategic pillar.

Marketing promotion strategy and landing program: more and more young people do not watch TV, newspapers, access to external information is the main channel of the Internet, the enterprise should be combined with its own product characteristics and advantages, in order to avoid conflicts between the Internet and traditional channels, adjust the marketing promotion strategy accordingly, but also need to constantly explore and evidence, to determine the feasibility of the landing program to cultivate and introduce the electricity supplier. The company's strategy is to make sure that it is fully implemented.