Where is the business value and business boundary of community?

What is a community? Community is a group ecology in which a portion of a group of people gather together for ****same purpose and interests, organized by a manager. It consists of three main parts, the crowd, the ****same purpose, and organized management.

In business, the community is a way for enterprises to manage their customers, and it can generate commercial value. First of all, the community gathers the enterprise's fans together, and it can effectively target its own precise crowd to achieve the dissemination of information, and behind these consumers there are in fact the neighboring crowds with their own attribute labels, and they can bring the secondary dissemination, or even deeper dissemination of your enterprise;

Secondly, the community gathers the enterprise's fans together, and it can effectively target its own precise crowd to achieve the dissemination of information. /p>

Secondly, community management, can effectively reduce the cost of enterprise advertising, nowadays the cost of traffic is becoming more and more expensive, both online and offline, and the enterprise has a community, the enterprise advertising costs can be reduced, your beta products can be achieved through the community way to test the effect, can effectively facilitate the interface between the enterprise and the user.

The business model of the enterprise is to make money, and the existence of the community is articulated between the enterprise products and users of the dissemination of the enterprise to maximize the production of profits, but also to meet the user's product demand.

And the spread of the community, in the process of operation, I think the more open the better, should not set boundaries, because the community is an interface between the user and the product circle, the more open the circle, the more able to maximize the excavation of the user and the product of the problem between the user and the product can be fed back into the hands of the enterprise in time to make timely adjustments, the community scenario also allows different communities to meet the needs of different users, for example, we are targeting the needs of different users to meet the needs of different users. Different users' needs, for example, we set up different scenarios for the product community, and such a community is in fact to meet the needs of different users, can be through such an open form, to unlimitedly expand the number of their own community, to achieve a more accurate and efficient business returns.

Answer: Chaoge Insight into the psychology of consumers, read the marketing, welcome to follow the WeChat public number marketing flight