What are the characteristics of consumer behavior? The answer should be more specific.

Nowadays, consumers' consumption behavior shows the trend of pursuing brand, quality and price. For example, with the decline in the price of notebook computers in recent years, more and more buyers have bought them, and computers have become a common entertainment equipment. The survey shows that most consumers pay more attention to the configuration, function and quality of computers when purchasing.

& lt 1 & gt； Characteristics of traditional consumption behavior: direct face-to-face consumption. The acquisition, purchase and consumption of information are all carried out in the real environment; Limited access to information; Consumers can experience products and services on the spot, observe the shopping environment and provide basis for purchasing decisions; More assured when buying, more practical when spending; You can enjoy other pleasant experiences from shopping, such as the honor of enjoying service, the pleasure of experiencing the shopping environment, sports, socializing and so on. Can enjoy realistic humanized products or services; Because of face-to-face communication, the evaluation of goods is greatly limited by time, physical strength and energy, and the scope of comparison is limited; Limited efficiency. Restriction; Consumers often spend more time, energy, physical strength and money; The spread of consumer experience is limited; It is difficult to find people with similar interests to communicate with; Cannot be anonymous; Generally, it is impossible to communicate with merchants at any time; You can get the purchased products quickly; Consumers are often controlled by manufacturers and sellers.

Characteristics of digital consumption behavior of<2>: Information acquisition, purchase and consumption of some products are carried out in a virtual network environment; There are a wide range of information acquisition channels and various information processing tools; Without direct contact with merchants, it is impossible to obtain intuitive and comprehensive information; You can get some pleasant experiences, but the consumption experience in the real environment is still limited; You can enjoy virtual personalized products or services; High efficiency; Consumers often spend less time, energy, physical strength and money; You can spread your own consumption experience in a wide range of communication; It is easy to communicate with like-minded people in the virtual community; Can be anonymous; Generally, you can communicate with merchants at any time; It takes a certain waiting time to get the goods; Consumers are in a dominant position because they have a large number of information and information processing tools. For example: online shopping

& lt3> Characteristics of aggregate consumer behavior: Aggregate consumer behavior is the integration of traditional consumer behavior and digital consumer behavior. They integrate the new digital consumption behavior into their existing consumption behavior, reorganize and transform their own consumption behavior, and give full play to the advantages of different consumption methods to serve themselves.