Double 11 is now in its 14th year, is the "carnival" really still there?

Is the double 11 revelry still going on? This year's double 11, more than in previous years are wonderful. From? The global mad rush? to? Snapping up? From? "Hanukkah"? It's turned into the national carnival day? People are beginning to turn their attention to consumption. This year's double eleven is to push the national shopping trend to a new round of climax. This battle in the major platforms, e-commerce giants and logistics companies *** with efforts, has achieved good results. So, now how should we look at this battle?

I. The difference between Double Eleven and other shopping festivals

Double Eleven is a shopping festival initiated by e-commerce giants and merchants **** with efforts to give back to consumers. The reason why double eleven can be successful, largely due to the platform and merchants *** with the help. Today's Double Eleven is not just a promotional day, but as a means of holiday communication between traditional shopping malls, stores and other commercial entities. Alibaba, for example, in order to meet the double eleven this shopping carnival, Alibaba in its official mall specifically opened up a double eleven special event area on the business to promote the publicity. At the same time, Jingdong is also in the double eleven period set up a number of special areas and synchronized with the launch of all kinds of promotional activities. Jingdong from the double 11 began a few days ago to plan a series of preferential activities in advance. Alipay is in the double eleven day joint Tmall supermarkets and other partners for discounts and concessions.

Two, double eleven is behind the consumer upgrade

From the data of the major platforms, the online turnover during the double 11, almost 68% of the national turnover. It can be seen that this Double 11 has been more than just a shopping spree. Competition in the online market is constantly increasing. In such a competitive environment, major e-commerce platforms have to prepare for competing for new goals. They are more focused on the offline market. Whether it is Jingdong, Tmall or Suning and other e-commerce platforms have begun to actively lay out the offline market, such as Suning Ebay in the ? Super Shopping Festival? period to open offline experience stores; Suning launched the ? Borderless Retail? Jingdong also released a new product this year, "Global Shopping". Global Shopping Suning also cooperated with Walmart for retail operation cooperation and so on. For consumers this is a big event of consumption upgrade.

Third, the importance of consumer upgrading for the development of enterprises

This year's double eleven, although there are a lot of bright products, but people's consumption habits have changed, people began to pay attention to their own spiritual consumption, especially spiritual consumption, and more hope to be able to enjoy a more high-quality, healthy and safe products. For enterprises, consumption upgrading means that enterprises have to carry out more refined operation and management. In the current environment of serious product homogenization, fierce competition, low prices and meager profits in society, many enterprises will engage in sloppy operation with price wars, which will lead them into a lifeless development mode. Consumers and the industry will not be defeated by the price war. Nowadays, consumption upgrading has become a trend, and consumers' demand for high-quality products and services is becoming stronger and stronger. So in the future development of China's consumers for the product requirements will be higher and higher, high quality, high level of service will become the main direction of market development. Therefore, as a company with many years of operating experience should follow the trend of consumer upgrading, combined with their own actual situation of research and development and innovation, in order to be invincible in the competition.