Shandong willow weaving industry

Linyi willow weaving industry status and development countermeasures

Linyi City, the existing 327 willow enterprises, of which 209 have export performance. 2007, to achieve sales revenue of 3 billion yuan, 180 million yuan in tax; exports of 310 million U.S. dollars, accounting for about 60% of the national exports of willow weaving; 6 enterprises in the country's top 10 exports of willow products.

I, the main advantages

Linyi City is currently the world's largest willow production area, is also one of the main production area of the national willow products. Willow weaving is the city's traditional advantage of export commodities, products are exported to Europe and the United States, the Middle East and Africa, more than 120 countries and regions.

One has the wolfberry willow planting resource advantage is obvious. Wolf willow planting area has developed to more than 250,000 mu, annual output of more than 700,000 tons, is one of the country's largest wolf willow planting base. Among them, many counties and towns have more than 300 years of wolfberry willow planting tradition, the production of wolfberry willow peeled willow color white, uniform thickness, high toughness, good texture, not skin, not hair, is weaving a variety of willow products of superior materials.

The second is the product advantage of willow weaving products. The city's output of willow is not only suitable for weaving willow products, and suitable for a variety of weaving methods. At present, the city's willow weaving products have been developed from the initial general daily necessities to home furnishings and pet supplies, grades continue to improve, color varieties continue to increase. According to the raw and auxiliary materials can be produced pure willow weaving and grass willow, cloth willow, wood willow, grass, willow and iron combination of products in six categories, basically able to meet the needs of the international market.

Thirdly, it has the talent advantage of willow weaving export. Willow weaving is a widely circulated handicraft in Linyi, "weaving baskets, basket weaving, every family has", weaving technicians are sufficient. In Linshu, Tancheng and other large willow weaving production counties, almost every family can weave willow products and have rich experience. In some enterprises, more than 80% of the employees have more than 10 years of weaving experience, which effectively guarantees the quality and grade of products. The city engaged in willow planting more than 100 professional villages, employing 250,000 people, annual income of nearly 1 billion yuan. At the same time, due to the willow weaving export started early, fast development, has trained more than 1,000 professional foreign trade personnel, including more than 300 with undergraduate education, more than 600 full-time designers.

Fourth, the willow products have raw materials and environmental advantages. Willow enterprise in strict accordance with the environmental requirements for the development of new products, in addition to the main material, the use of paint, Brie accessories, etc. are also in line with environmental requirements, the production of willow products also has a green, non-polluting characteristics, in recent years the developed countries, especially the European Union, the United States and other environmental requirements of the country's wide range of widely recognized, and its share of the international market is expanding.

Fifth, willow weaving exports have become an important channel for local farmers to increase income. Willow industry is a labor-intensive industry, profit margins are small, most companies take the form of companies and weaving households to operate, the city's contact with more than 200 weaving household enterprises there are more than 80. This not only reduces the cost of enterprises, but also solves the problem of employment of a large number of surplus labor force in rural areas, providing an effective way for farmers to increase income and social stability.

Two, the main problems

One is the willow weaving exports to small and medium-sized enterprises, generally small. Willow industry technology content is small, less start-up capital, the industry threshold is low, in recent years the surge in export enterprises, but the scale is generally small. 2007, there are export results of the average export of willow weaving enterprises of 1.01 million U.S. dollars, lower than the city's nearly 700,000 U.S. dollars. Exports of more than 5 million U.S. dollars of nine, more than 10 million U.S. dollars of only one.

The second is a wide variety of willow products, but the style difference is not big. The city's willow products are about 5 categories of more than 300 small categories of more than 2,000 varieties, each enterprise will be based on customer requirements and market demand, and constantly launch new products with characteristics. However, due to the low technological content of the product, weaving technology is simple, weaving the same style of products, resulting in the same products, competition is fierce.

Third, by multiple factors, business difficulties. First, shipping costs continue to climb. With the rise in international oil prices, freight charges from last year's 45 yuan per cubic meter to the current 95 yuan. According to the enterprises, the sea freight of each container has risen about 10,000 yuan. Secondly, the RMB continues to appreciate. Since the exchange rate reform, the cumulative appreciation of the RMB against the dollar more than 15%. Lower value-added, lower technological content of the willow weaving industry, the impact is obvious, according to estimates, the appreciation of the yuan every 1 percentage point, willow weaving industry profits will be reduced by about 3 percentage points. Third, raw and auxiliary materials prices. Since last year, wicker, watercress rope, Brie and paint rose an average of about 20% year-on-year. Fourth, labor costs increased. Affected by the continuing rise in the domestic CPI, the wages of establishment employees have increased. Fifth, the low level of enterprise management. Most of the heads of willow weaving enterprises are local farmers, with more work experience, but limited by the cultural level, the enterprise operating costs are higher.