What kind of brand image is nike

The name NIKE is very auspicious in the eyes of westerners, and easy to read and remember, and can be called very loud. The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, which represents speed, but also dynamism and lightness.

Nike's Nike trademark, the pattern is a small hook, the shape is simple and powerful, as fast as lightning, at a glance let people think of the use of Nike sporting goods produced by the speed and explosive force. For the first time to "Nike" named sports shoes, the sole has a square convex particles to enhance stability, the sides of the shoe body has a knife-shaped hooks, symbolizing the goddess's wings. p>Brand History:

In 1908, a shoe factory was built in Leen, Massachusetts, which led to the further development of local shoemaking technology. Workers there no longer do nike shoes independently, and every aspect of shoe production is handled by a trained specialist.

The production line began to take shape. At first nike board shoes were still made to order, but to give workers something to do in the off-season, shoe shop owners began making shoes that were not booked. These shoes were called "for sale" and were displayed in the windows of local stores.

In 1958, then-founder Phil B. Knight of Oregon (R), who had been in the business since the early 1970s, started making shoes that were not available for sale. Knight, a runner on the track team at Oregon State University, returned home to teach in Portland after graduation.

1963, graduated from the University of Oregon Phil Knight and his mentor Bill Bowerman *** with the creation of a company called "Blue Ribbon Sporting Goods Company" (Blue Ribbon Sports), the main sporting goods. 1964, Knight and his coach Bowerman each contributed $ 500 to set up an athletic shoe company, named Blue Ribbon Sports. Sporting Goods Company.

In 1972, NIKE Inc. was officially founded. Its predecessor was Blue Ribbon Sports, which was invested by current NIKE president Phil Knight as well as coach Bill Bowerman.

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