Chronology of major events in China's advertising development history

According to the Analysis Report on the Market Prospect and Investment Strategic Planning of China Advertising Industry in 20 14-20 18 released by Forward-looking Industry Research Institute, the advertising market in China continued to maintain steady growth in 20 13, with a total advertising volume of 669.3 billion yuan, up 14.5% year-on-year, higher than GDP 9. The actual business volume of the industry has exceeded 300 billion yuan, and the advertising market ranks among the top in the world.

In the field of market segmentation, although new media advertisements have brought some impacts to the development of traditional media advertisements, it is difficult to shake the influence accumulated by the traditional media advertising market for many years, and traditional media advertisements still occupy a dominant position in the advertising market. According to statistics, from 2009 to 20 13, the advertising business of traditional media, such as TV stations, newspapers, radio stations and periodicals, has increased to varying degrees, and their development strategies have been adjusted to cope with the impact brought by emerging media.