China's large supermarket is how to choose the location?

Large and medium-sized supermarkets, shopping malls store location the best site selection strategy?

Large and medium-sized supermarkets, shopping malls in the store location confirmation, is a very careful thing, and very costly, the choice of the correct or not, determines the future flow of customers, turnover and other direct relationship, so in the selection of the site needs to have multiple programs and strategies.

1, climatic conditions: sunshine, wind direction will have a great impact on the store's direction, whether in the north or south, are north for the top, the building is generally sitting in the north to the south, sitting in the south to the north is more ideal, so according to this choice will be more ideal.

2, the flow of customers towards the conditions: the flow of customers towards the direction of flow generally refers to the direction of customer flow, in accordance with China's road traffic management regulations of the flow of people, the direction of traffic are driving on the right, this is the majority of the people of the country have developed the habit of walking on the right side of the right theory, so the shopping malls, if in the east-west street, the flow of customers and mainly from the east, the northeast intersection for the best orientation, if it is north-south streets, the south intersection for the best orientation. street, then the south intersection for the best choice of location.?

3, the actual situation of traffic intersections: traffic roads are generally three-way intersections, intersections mostly, the visibility of the buildings around the mall of this geographic environment are generally very large, but the specific choice of the side of the intersection, need to be carefully examined, both sides of the road, the traffic flow, traffic flow to conduct a detailed investigation and comparison.

Standard should choose the side with the largest traffic flow as the best location of the mall with store facing. If it is a three-way intersection, the front should be the most conspicuous, if it is a d-intersection, shopping malls at the corner of the better.?

4, road surface, terrain analysis: the mall's road and road conditions will directly affect the structure of the entire building and customer traffic, the most ideal choice should be to choose the store on the same level with the road.

This is very conducive to customers directly in and out of the supermarket, is a more ideal choice, but the current market situation, the terrain of the better store, the price is very expensive, the competition is also very fierce, sometimes have to choose the mall with the road with the height of the difference between the lot, this time you need to consider the entrance of the shopping mall, the entrance of the decoration should be taken care of to the convenience of the eye-catching, which will be more attractive.