Understanding of traditional insurance business

The market concentration of Internet insurance business is much higher than that of traditional business, especially the online auto insurance business. Insurance network marketing and traditional marketing each have irreplaceable relative advantages and disadvantages, which are two organic components of the overall marketing strategy of insurance enterprises. Network marketing represents a brand-new business philosophy, a novel marketing method and a communication channel to understand insurance company customers. The premise of its effective operation is that the enterprise can guide consumers to enter the enterprise website, and this work must be completed by traditional marketing. Therefore, network marketing can not replace traditional marketing, but can only be combined with traditional marketing to make the overall marketing strategy of enterprises achieve the greatest success.

The connection and difference between online insurance business and traditional insurance business

1. Contact: Online insurance business and traditional insurance business are both insurance businesses with the same core, but the channels of insurance business are different.

2. Difference: The business scope of online insurance cannot cover all aspects, and it is generally more common in accident insurance, travel insurance, auto insurance and critical illness insurance with simple insurance liability. Easy to understand, rational choice.

Traditional insurance business, face-to-face insurance business, is mainly aimed at life insurance, health insurance, high-end medical care, pension, education and so on.

Network insurance sometimes needs the help of third-party non-insurance companies' Internet companies to promote sales, which has low cost and no after-sales service, and requires customers to complete a series of work such as after-sales, security, claims settlement and collection.

Due to the existence of human factors, the traditional insurance laws and regulations require higher professionalism in planning.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.