Identify the differences between the traditional sports marketing environment and the Internet sports marketing environment

The marketing environment and target market are different.

1, in the marketing environment: traditional sports marketing based on the sports economy, while the Internet sports marketing in addition to the sports economic base, there are network technology and modern technology base, Internet sports marketing based on network communication technology, through the Internet and the enterprise intranet to achieve the information automation and globalization of the marketing activities of sports enterprises, eliminating the time and space in the traditional sports marketing The limitations of time and space in traditional sports marketing are eliminated.

2, in the target market: traditional sports marketing marketing activities, the choice of target market is mostly for a particular consumer group, the Internet sports marketing target market is more personalized demanders, enterprises through the network to collect a lot of information to understand the different needs of different consumers, to find business opportunities from each consumer, and for each consumer to develop the appropriate marketing strategy, to provide them with personalized products or services. To provide them with personalized products or services.