What do the pros and cons of reselling online stores mean

With the development of the Internet, the e-commerce industry is emerging day by day. Reselling online stores also came with it. Reseller online store refers to the use of online platforms to sell goods through the agency or authorization. The reseller mode has the advantages of low cost, low risk, light assets and so on. Selling products through the network is convenient and fast, saving the cost of multiple links in the traditional sales model, such as commodity display, sales, warehousing and so on. In addition, the representative sales can also quickly expand the market, so that the product covers a wider range of consumer groups.

Though the reseller model has its advantages, there are also some disadvantages. First, the reseller is only responsible for selling, not manufacturing and improving the product, the quality of goods and after-sales service quality can not be guaranteed. Secondly, resellers need to pay for publicity and promotion to gain more consumer recognition. This will also increase the cost of the reseller. Finally, resellers may face the dangers of inventory backlogs and broken capital chains due to the risks of backlogs and demurrage between resellers and manufacturers. These risks will cause distress to both resellers and consumers.

Despite the disadvantages of the reseller's online store model, it is still very capable of bringing benefits as long as it is used wisely. First of all, the reseller should check whether the supplier is legal and the product is qualified when choosing the goods. Secondly, resellers should make more efforts in the publicity and promotion of goods to attract consumers' attention and increase sales. Lastly, resellers can get close to consumers in many ways, including building customer relationships, offering coupons and activities, etc. to increase customer stickiness and maintain a good reputation, which will be conducive to increasing sales. The correct use of the reseller online store model will bring resellers good opportunities and considerable profits.