Traditional Culture Encyclopedia - Traditional virtues - How do decoration companies do activities to attract customers?
How do decoration companies do activities to attract customers?
1. Customize the activity plan
Determine the activity time, activity content, preferential scheme, activity rules, publicity scheme and other information.
2. Prepare activity materials and personnel arrangements.
(1) Do a good job in site layout and equipment debugging. And for how to deploy personnel, we should also make preparations and show off-line decoration materials.
(2) online publicity content, need to prepare text and video, small program activity coupons, list of participants.
3. Disseminate activity information online and offline.
① Offline activities can be promoted by selecting appropriate publicity channels according to the previous market research.
② Online publicity activities can be promoted through some decoration platforms.
③ It is more efficient and convenient to launch group outfits, grab red envelopes, group battles and other activities with one button, and effectively promote them through WeChat.
④ Analyze the user's market portrait, place company advertisements at fixed points, get a lot of exposure and get accurate customer information.
In addition, the decoration company's marketing methods should also pay attention to several aspects:
1, build momentum
The so-called campaign marketing methods generally include the following: star campaign, hot research topic campaign, event network marketing campaign and so on. To put it bluntly, building momentum is building momentum.
Step 2 sell points
The key to selling point marketing is not that it is uneconomical, but that it must be able to impress customers' hearts, which cannot be achieved by refining a few keywords by planning and propaganda departments. The selling point of development is based on competition and process improvement, so that you can be truly competitive.
3. Watch this.
The story of home improvement company can be used as the content of your marketing activities. Once the marketing development is dramatic, authentic and enlightening, the probability of contacting customers will increase.
Enter the area and get the decoration quotation for free.
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