Does the emergence of small programs have any impact on e-commerce?

The emergence of small programs has brought the following effects to the e-commerce industry:

1 to help enterprises gain more exposure.

For enterprises and businesses in the e-commerce industry, if they enter the e-commerce platform, the exhibition opportunities they can get are very limited. First, because on the e-commerce platform, enterprises and businesses can get very few entrances. Second, because the opening frequency of the e-commerce platform is low.

The applet has more than 60 entries in WeChat. Because there are many entrances, enterprises and businesses can get more exposure opportunities. In addition, the applet running on WeChat has become an indispensable social software in people's life and work. Therefore, it has a high opening frequency.

2. Help enterprises reduce operating expenses.

For enterprises and businesses in the e-commerce industry, if they enter the e-commerce platform, they often need to pay a large fee. Because of the e-commerce platform, it is not only necessary to collect settlement fees, platform usage fees, deposits and so on. In addition, the platform will also take 5%-20% as commission from the orders made by the merchants.

Applets are platforms for enterprises and businesses, so there are no fees such as admission fees, deposits and platform use fees. And there is no commission. Although it costs a lot of money to develop a small program, enterprises can save a lot of money in the long run because they don't have to be charged commission.

3. Help enterprises reduce the wastage rate.

For enterprises and businesses in the e-commerce industry, if they enter the e-commerce platform, they often need to face a very fierce competitive environment. Because, after years of development, the e-commerce platform has gathered thousands of stores and many peers. Under this premise, customers will constantly compare when buying goods. Compared with users, enterprises and businesses can easily lose this customer.

Applet is a platform for enterprises and businesses, so there are no other competitors on this platform, so customers have no room for comparison. In this way, enterprises and businesses can effectively reduce the turnover rate.