Traditional Culture Encyclopedia - Traditional virtues - Product demand analysis, screening and how to deal with it
Product demand analysis, screening and how to deal with it
Product definition: summarize a product in one sentence. If it is difficult to describe it clearly in one sentence, it is likely that the positioning and direction of the product are not clear enough.
User: To know who the product serves, all product functions, contents and design styles should be set around the main path of the product.
Product features: Differentiate products from competing products, and enter and expand the market by differentiated means.
User needs: solve who is in what situation and what problem.
Select target users: the selection of target users needs to comprehensively weigh the value and potential demand of users to the enterprise.
According to the consideration of target users, not a few people, it is required whether the users of products are mainstream users.
Five factors to consider users' opinions
(1) According to the target users, consider whether the users who put forward opinions or demands are mainstream users of the products.
(2) According to the user's goal: What problem does the user want to solve, and what is the motivation behind solving the problem? What are the real needs of users?
(3) Consider according to the usage scenario: In what scenario do users usually ask this question, and whether it is in line with the actual usage.
(4) Consider product positioning: whether the demand put forward by users conforms to the product positioning itself, and the design of the product should be set around the main path of the product, that is, the core positioning of the product.
(5) Consider the project resources: Can this demand be realized at present, how much time and manpower is needed, and whether it needs to be developed immediately?
- Previous article:What are the linguistic features of ancient poetry?
- Next article:Is it a pyramid scheme?
- Related articles
- What's the difference between classroom mode and traditional classroom mode?
- Idioms solitaire. . . . urgent
- What is a Holding Company
- Characteristics of centralized financial fund management
- How to carry forward traditional culture and sing the Chinese dream?
- What are the aspects of handicrafts?
- What are the traditional Hakka cultures?
- What routines does the decoration company have? How to avoid it?
- What are the famous buildings in Langfang?
- As far as the interior texture of Japanese cars is concerned, which interior do you think is the best?