What should we do in the network marketing where the cost of getting customers is getting higher and higher?

How does Internet marketing break the higher and higher customer acquisition cost? At present, there are two common solutions:

First, the way to do business almost once. Traditional e-commerce companies, such as Taobao and JD.COM, have been attracting traffic, and their gameplay is mostly one-off transactions. Yuan Kun, a reporter from the Guardian, believes that the prices and profits of such products are definitely high, and it is normal for the public to pay around 200 yuan or 300 yuan. Many WeChat business products are basically controlled at RMB 300, which I believe can be used for your reference.

Second, increase the repurchase rate. Either increase the unit price of customers or increase the repurchase rate, which is the most common way to turn tables in catering. A customer makes many transactions and makes money for a long time. Therefore, how to let old customers continue to clinch a deal is the key. This has a lot to do with products and services.

1, according to the data provided by the industry, the current cost of obtaining a real click is about 1 yuan, while the purchase cost of a real user is roughly 80 yuan. Then, if a company is an e-commerce, can it really not be played?

2. Whether it is traditional offline or online marketing now, the whole business will generally go through three stages. The first stage: few people understand it, and few people enter the business, so it doesn't matter if the price is really outrageous; The second stage: price war, only lower without the lowest. The third stage: product advantage, cost advantage and resource advantage.