Traditional Culture Encyclopedia - Traditional virtues - When did the global Internet bubble burst?
When did the global Internet bubble burst?
In 2000, only half of American adults used the Internet, but now the proportion is 90%. Many people used to be cautious about sharing credit card information online. But now, because millions of people shop online every day, the mall is closed.
According to the U.S. Census Bureau, from 1999 to 20 16, the share of e-commerce in American retail sales increased by 16 times, reaching 8%, or $389 billion.
Analysis of Internet Bubble Economy
Who wants to buy servers when they can rent them from giants such as Amazon, Google and Microsoft? Who will consider renting an office for a long time when we can work from WeWork short rent? Nowadays, you don't need strong financial resources to get the same service as a big company.
In the Internet age, the biggest cost of startups may be marketing. A lot of money is wasted on activities that generate uncertain return on investment. Traditional marketing methods, such as print advertisements and radio advertisements, are both expensive and inefficient.
Today, startups can create their own online advertisements and target sales groups through Facebook, Twitter, Google and LinkedIn. To be sure, the cost of acquiring customers may increase according to different industries.
Twenty years ago, when a large number of Internet companies went public, they had neither considerable income nor considerable market share. When Pets.com applied for listing in 2000, its lifetime income was less than $6 million, and it only operated for one year. This is no longer the norm.
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