What are the prospects of doing direct sales?

China direct selling prospect in fact direct selling as a kind of marketing method, its fundamental purpose is to promote the sale of products. Behind the essence of direct marketing business, in fact, the same as the essence of any business operation pursued, that is, to provide consumers with high-quality products and excellent service. After a special period of development of direct selling, direct selling is returning to the era of selling products from the previous era of selling dreams. It is this return that has led to a profound change in China's direct selling market. In the traditional channels have to learn from the direct selling channels, direct selling but unknowingly introduce more traditional channels of marketing methods and methods, in the direct selling business color at the same time, more integration of a variety of advanced marketing tools: brand marketing diversification, diversification of channel construction, diversification of the application of the system tools has become more and more of the mainstream of the change of the direct selling model. The mainstream of this change indicates that the direct selling industry is secretly preparing for a new round of battles - marketing war. This also puts forward new requirements for direct marketing enterprises and direct marketing practitioners: to comply with this change, it is important to melt into more advanced marketing means, than then in the change in the block of people a step ahead of all the opportunities. Behind this change, in fact, is a comprehensive use of three points of view to examine the results of direct marketing. This is like the mastery of China's direct marketing prospects, we can not use a single point of view to look at the problem, only the comprehensive use of these three points of view, we can really grasp the prospects of China's direct marketing. After the legislation on direct selling, the debate on the future of direct selling in China has become more and more intense. Optimists believe that after the legislation on direct selling, the market will soon be rectified, and China's direct selling will be on the right track from now on, and both direct selling enterprises and direct selling practitioners will usher in the long-awaited spring. Pessimists believe that under such strict legal regulation, direct selling has lost its original charm, and even is not worth engaging in the business. It is under the influence of the latter pessimism, some of the original direct selling enterprises and direct selling practitioners even have the intention to retreat, while direct selling practitioners in the development of new direct selling business partners, often encountered this question: direct selling or my choice? Both of these views are in fact biased. Direct selling legislation certainly brings the gospel of market regulation, but the market there are a variety of problems will not be because of the introduction of direct selling regulations on the introduction of an overnight solution, the arrival of the spring of direct selling will still take a period of time. But this does not mean that direct selling has really become an unworthy cause as pessimists believe. China's direct selling prospects for mastering the preferred must use the development point of view to see the problem. The introduction of direct selling regulations, naturally, there is a certain distance from the market's initial expectations, but its impact on China's direct selling market is very positive, and more importantly, to China's direct selling has brought about two fundamental changes: one is to make the direct selling industry to the right name, access to the development of the name of the opportunity; the second is to make the direct selling industry finally have a law to rely on for the development of the market and remediation of the legal safeguards provided. This undoubtedly has a positive impact on the long-term development of China's direct selling market. Despite the severe restrictions imposed by the current direct selling regulations, the government's next step in opening up the direct selling market should be a gradual relaxation. The Vice Minister of Commerce has clearly pointed out that "opening up the direct selling business model, all the work we do, the ultimate goal is to develop, in order to be able to promote China's economy to be further enhanced." As for some of the current restrictions, Zhang Qiong, deputy director of the Legislative Affairs Office of the State Council, has also made it clear that the introduction of direct selling regulations, "this is only the beginning of direct selling legislation." China's market has adopted a policy of gradual liberalization, and Vice Minister Ma Xiuhong has even pointed out that "we already have experience in legislation, i.e., we first find out the balance point, and then we keep looking for more ****same points for modification in practice, and if there is a new proposal every year, we will make modifications every year." It is believed that with the accumulation of experience in the market, the scope of direct selling will be gradually liberalized, and even every year there will be good news of the policy. "A small profit is sought in the market, but a big profit is sought in the dynasty." The prospect of China's direct selling, it is more important to grasp the next step of direct selling open government thinking path, so as to make forward-looking strategic choices. Only in this way can we be one step ahead of others, occupy the first opportunity, and lay the foundation for future development. The mastery of China's direct selling prospects, but also must use a comprehensive point of view to see the problem. The direct selling market does have some disadvantages due to its inherent characteristics, but it also has its inherent advantages. The World Federation of Direct Selling Associations, in the article "Direct Selling in China", exhaustive account of the advantages of direct selling, this advantage, which has become the driving force behind the rapid development of the global direct selling market, which is also the driving force behind the future development of the Chinese direct selling market. Although China's multi-level compensation system is currently restricted, but this has become the mainstream of the world's development. With the increasing standardization of the direct selling market and the gradual liberalization of the direct selling market, China's direct selling market will gradually converge with the world's direct selling market. When the driving force of direct selling can be fully launched, China's direct selling market will usher in a new period of development. China's direct selling prospects to grasp, must also use a dialectical point of view to see the problem. Direct selling legislation is still only the beginning, and it is possible that further modifications will be made every year. But this modification will be the same there are two possibilities: the more standardized the market, the revised open scale will be larger; the more chaotic the market, the revised open scale will be smaller, or even smaller than the current open scale or to close the door to open again. The pros and cons of direct marketing, can be regarded as a "double-edged sword", the advantages of the play will promote the development of the market, the disadvantages of the revealed will affect the survival of the market. The blade of the "double-edged sword" will affect the next step of China's direct selling open path, thus determining the direction of China's direct selling prospects. The standardized operation of the market is the biggest guarantee for the future of direct selling in China. With a dialectical point of view of China's direct selling prospects, it is more important that we use a dialectical point of view to see the essence of direct selling business.