Significance of joint naming of the Forbidden City

Hello, it means: 1. The Forbidden City is the strongest IP in traditional culture.

As the C position in the museum, the Forbidden City simply represents the traditional culture of China. No matter from popularity or word of mouth, it is much higher than other museums. This laid a strong foundation for the popularity of the IP of the Forbidden City.

We have been influenced by various costume dramas since childhood. The stories we are familiar with, such as Princess Zhu Huan, Ji Xiaolan with iron teeth and copper teeth, Kangxi Dynasty and Yongzheng Dynasty, all took place in the Forbidden City, giving people a certain feeling about it.

2. Rich cultural heritage.

The foundation of Wenchuang products is profound cultural heritage. Whether it is the massive collections in museums, architectural culture, or historical stories, the rich traditional culture contained in the Forbidden City gives brands more room to develop peripheral products or dig deep into their connotations.

3. National pride.

In recent years, the individual's national consciousness has become stronger and stronger. The prosperity and development of the motherland, the trend of the country and the culture of the Forbidden City undoubtedly inspired our national pride. When you see these refreshing products, you will be sincerely proud of the splendid culture of your country.

IP is a popular concept in the cultural industry in recent years. Developing a valuable IP can bring huge benefits. The Palace Museum in Beijing makes full use of superior resources, designs and develops a series of cultural products with "Meng" as the starting point, and uses online social platforms to expand its influence; At the same time, the online and offline sales model also opened the market for it. First, valuable IP can bring huge economic benefits; Secondly, developing a series of IP to form a complete industrial chain is much simpler than simply creating another product. The above is my answer for your reference.