What's the difference between online distribution channels and traditional distribution channels?

Make full use of the channel characteristics of the internet, establish a product distribution system on the internet, and distribute goods to all parts of the country through the network. Network distribution can be divided into four forms: agency, consignment, wholesale and joining.

With the online distribution system, enterprises can save a lot of costs, use limited resources to obtain more benefits, and cross the time and geographical restrictions. On the internet, there is enough space and market for brand promotion and product promotion; Online distribution can also have direct contact with consumers, reducing intermediate links; Can control the price market and avoid price wars and bad competition patterns; We can develop various channels and agents to expand the distribution market. ...

Traditional distribution

Generally, it adopts the form of regional distribution, that is, manufacturer-general agent-regional agent-local agent-retailer. In the process of maintenance and management of this distribution model, manufacturers often have problems such as insufficient staffing and inadequate management.

Generally by region, manufacturer-general agent-regional general agent-local agent-retailer. After layers of links, products finally flow to consumers, during which many problems such as staffing and management defects are highlighted.