What impact does Internet e-commerce have on traditional business circles?

"internet plus" is a new form and format of Internet development under Innovation 2.0, and it is the evolution of Internet form promoted by Innovation 2.0 in knowledge society.

"internet plus" is not only mobile, ubiquitous and applied to traditional industries, but also ubiquitous computing, data and knowledge, creating ubiquitous innovation and promoting the use of knowledge society.

Innovation 2.0, which is characterized by family innovation, open innovation, mass innovation and collaborative innovation, has changed our production, work and lifestyle, and also led the "new normal" of innovation-driven development.

"internet plus" heat wave strikes. According to the incomplete statistics of reporters in the 265438+20th Century Business Herald, only this week, five companies, including Electronics, Commodity City, Song Cheng Performing Arts, Dr. Peng and Beijing, set foot in the field of "internet plus" one after another.

Juan Lin, a securities analyst, predicted that "internet plus" is expected to become an important driving force for economic transformation and industrial upgrading. Up to now, the number of netizens in China has exceeded 649 million, and the penetration rate has reached 47.9%. The Internet industry has deeply influenced the traditional IT market and traditional industries, and the transformation of business model and business model is already under way.

"The Internet is having a profound impact on retail, finance, education, medical care, automobile, agriculture, chemical industry, environmental protection, energy and other industries, and will play an important role in upgrading traditional industries." Juan Lin said bluntly.

In the government work reports of NPC and CPPCC in 2065438+05, "internet plus" has formally established the national strategy: to formulate the "internet plus" action plan, promote the combination of mobile Internet, cloud computing, big data, Internet of Things and modern manufacturing, promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet enterprises to expand the international market.

It is worth mentioning that since 20 14, BAT giants have accelerated their investment in the O2O field; Ermayina has successively released O2O industry solutions, and a series of marketing activities such as Ali's "Double 12", "Ali Travel" and "Taodian" have proved the great value of O2O industry. The whole 20 15, the two sides will invest tens of billions more.

Following1Alipay 65438+ released the O2O industry solution on October 27th, WeChat released the WeChat industry solution on March 1 1. Based on WeChat official account and WeChat payment, WeChat helps traditional industries transfer their original business model to WeChat platform, forming a closed loop of online and offline services.

Kong Rong, a securities researcher, believes that the market is still in the initial stage of deep integration between the Internet and traditional industries. The last trend is that the Internet industry will disappear, and all companies are Internet companies. Platform strategy is a choice, but there is still a chance to obtain the qualification of heavy vertical intensive cultivation.

According to the in-depth investigation and development trend analysis report of cmnet industry, traditional industries have been greatly impacted by the Internet industry at the current development stage.

Therefore, the attitude of traditional industries towards the Internet should be "embrace" rather than "conflict". We should actively cultivate and deepen the "+Internet" thinking, actively subvert and change the way of thinking and business model, accelerate the degree of industry internetization, realize the deep integration of industry and Internet, and break through the existing development bottleneck.

For example, the Internet has changed the "pain point" of low production efficiency, such as the intelligent fuel management and control system; Internet changes the "pain point" of mismatch between supply and demand under information asymmetry in circulation and service distribution, such as steel e-commerce and Internet brokers.

"In short, the process of industrial Internet reshaping traditional industries has just begun. In the era of industrial Internet, enterprises with information flow and rich data will be the first to benefit. " Fan Guohua, an analyst at Guotai Junan, believes.

It is also revealed that the National Development and Reform Commission is currently taking the lead in formulating the "internet plus" action plan, which will be the top-level planning at the national level, and put forward forward forward forward-looking and leading opinions on internet plus, and various departments and industries will plan and refine policies accordingly.

Among them, the industrial Internet will adopt a bottom-up development strategy, that is, improve the construction of information technology infrastructure such as data centers, cloud services, big data, and the Internet of Things, and guide and support enterprises and industries to use Internet technology. As the commanding height of the integration of Internet and traditional industries, intelligent manufacturing will be the main direction.