How to treat the soft power of China's film and television cultural output?

China's films are often complained by foreign audiences that they don't understand them.

Jerry Fossner, a producer of California Harbor Film Company, told the Global Times that many people who have been exposed to China's films complain that the plot of China's films is too complicated for historical films to understand, and it is difficult for modern films to understand the complicated interpersonal relationships and background of the times. In addition, Americans generally don't like to watch foreign movies with subtitles, which to some extent affects the entry of China movies into mainstream cinemas.

Stanley Rosen, a well-known film critic and a professor at the University of Southern California, believes that 1942 and flowers of war belong to China films that are difficult for Americans to understand. Both of the above two films need to understand the plot based on the understanding of China's cultural history, while Hollywood films generally tell stories that everyone can appreciate without fully understanding the historical and cultural background of the country. For example, Avatar has won a global box office.

The Asian Film and Television Federation is an international organization that helps improve the international competitiveness of Asian film and television products and practitioners. Zhang Wanmin, director-general of the Federation in China, told the Global Times reporter that from the market point of view, most film practitioners in China lack an international perspective and lack an understanding of the needs of overseas markets.

Can't tell stories in an international context. Although many people in China don't think highly of Hollywood's personal heroic story of saving the planet, such a story can really arouse international heated discussion. Zhang Wanmin said: "Americans' ability to feel the pulse of the global market has thrown their counterparts in China off several streets. "He believes that the United States holds the right to speak in world movies, while India is the world's largest film producer and China is the world's second largest film consumer market. One of the reasons is that many China filmmakers' pursuit of box office income far exceeds their determination to establish international influence.