Tencent jitterbug fast hand new media advertising market outlook

The advantages of new media advertising

With the rapid development of the mobile Internet, traditional media advertising is constantly being replaced, and new media advertising has developed rapidly. New media advertising increases the interactivity with users, breaking the one-way communication mode of traditional media; secondly, the expression of new media advertising is becoming more and more diversified, the level of the audience of the advertisement is also becoming more and more diversified, breaking through the limitation of time and space, and also breaking through the limitation of the specific form, and the difference between different types of new media advertising is no longer clearly discernible.

It is the service provider of many domestic mainstream advertising media, including: circle of friends ads, jittery ads, headlines, fast hands, Tencent video, volcano small video, CCTV ads, etc., and has reached a strategic cooperation agreement with a number of local media. Integration of promotion, look for the wonderful point, for your corporate image shaping, corporate product promotion customized solutions.

Characteristics of new media advertising

Graphic design, color matching is an important "visual communication elements" of print advertising. In the rapid development of electronic plate making and printing machinery, the advertising industry is springing up, and as a semi-planar outdoor advertising, with the help of a carrier to make its ads can be hung on display, but its safety performance, investment costs to be considered. The new media advertising only with the help of a square meter less than the plane can do the same effect, its investment cost is greatly reduced.

The characteristics of advertising communication in the new media era are generated in the following three aspects

First, positioning, combined with the advantages of the new media, such as high transmission speed, interactivity, personalization, customized services, and the characteristics of the audience and the product, brand better match up for the different characteristics of the crowd and their different life trajectories, so that advertisers can accurately find the target audience they want to fully reduce the cost of communication;

This is the first time that the new media has been used in the new media era, but the cost of investment is still to be considered. Second, content is king, advertisers must change the traditional advertising creative strategy, through creative advertising into the media, so that the advertisement looks like part of the media information or entertainment content, so that the audience in the enjoyable experience of spontaneous dissemination, drive the dissemination of the brand and the sale of products;

Third, the integration of communication, the use of diverse communication channels