How to develop business strategy (I)

The Trinity Diagram of Strategy Development

The Trinity refers to: want to do, can do, can do

The place where the three intersect is [what should be done]

Among them:

Wants to do ~ that is, what do we want to do? It can also be understood as what is our goal? The goal is right, in order to overcome the difficulties, to find the corresponding implementation strategy, different goals require different ways of playing, the requirements of the organization are also different, at this stage, for the next exhibition competition, the most important thing is nothing more than the market share, only the market share went up, our brand is known by more local institutions, in order to ensure that there are enough students to participate in this competition, so that at the same time can also for the The second half of the year will bring the possibility of conquering the market for the exam and the exam points. Secondly, the second point is to have a clear picture of our customers, to know which groups are our customers? Not all groups are our customers, our groups can be language training organizations, or students in media colleges, or retired middle-aged and old-aged groups who like recitation in the society. Doing the portrait can be more than a few conditions, the more the conditions of the customer portrait will be clearer, the strategy will be clearer, the company's other business actions will be clearer.

Can do: is to analyze the external market environment and opportunities. Can do first need to human judgment, large to strategic planning, small to determine the price, are based on human judgment. In fact, many managers in the development of goals are prone to ignore human nature. What is based on human nature judgment? For example, people do not want to spend time on low-value things. For example, a small organization, there is only a full-time teacher in the case of their own is not possible to spend time to do the course system research, but want to improve their own capabilities and visibility of the campus, on the one hand, in addition to absorbing the best practitioners, on the other hand, is to take advantage of the "external forces", such as the introduction of Moe Xiaobai language course system, to enrich the content of their own lessons, rather than spend their own! The second step is the dynamics of the market environment. The second step is to analyze the dynamics of the market environment. This part is mainly to analyze the market environment is suitable for long-term survival and development, what are the wind and opportunity.

First, the inevitable trend of the historical process. The wheel of history is unstoppable, we can only follow the long river of history. History also has a law to follow. So in this process, we need to know very clearly what the process and laws of history really are. Why do we need to look at 10 years, set 3 years, dry 1 year, the logic behind here, managers must have a judgment to set the strategy, and then the whole organization, the whole company gradually to that direction, and so that the wind mouth, we will fly up. Many companies seem to become famous overnight, financing hundreds of millions of dollars, but in fact they have been in the direction of this industry has been silently cultivated for many years, only now the wind to take off. Therefore, entrepreneurs still on the road should not be in a hurry, find our direction, deep roots, silent cultivation, one day we can also become famous overnight. Since July last year, in addition to the factors affecting the epidemic, the teaching industry is also facing a major reshuffle, for example, the teaching materials for non-disciplinary institutions, the state has new requirements, that for our products, Moe Xiaobai course system, first of all, to meet the application for the record of the institution, and secondly, 80% of the content is centered around the traditional festivals, but also cater to the current education industry in the right direction, and more importantly, the elocution institutions in the market on the recognition of our course content. I think it is not that we have met the wind mouth, it is because of our professional teaching and research team, as well as the result of many years of deep plowing in the language education comprehension.

The second is the national policy. There is a visible hand and an invisible hand in the market. The so-called visible hand is the national policy regulation. We must always pay attention to the national policy when doing business, because it is a prediction of the future, we must look at the official website of the Ministry of Culture and Tourism on the requirements of the art institutions, and then a little more detailed, we have to be specific to the requirements of their own province's department of culture and tourism, because the information in it is directly related to the direction of what we are going to do next.

Third, industry trends. That is, what is the next wave of the industry, and where exactly is the next wave? For us, online education is an area where we need to stick to our layout.

The fourth, economic conditions. Why are economic conditions important? Because economic conditions determine the customer's consumption concept. Therefore, we are designing online teacher training courses, try to low-priced, medium-priced, high-priced courses, all to meet the needs of different groups in different cities under the epidemic conditions.

Fifth, the market environment. We need to understand what the competitors and customer groups are like. Recently, we have to keep an eye on the competitor's services for the exhibition and other actions to sprint to the first round of the provincial competition.