Difference between digital media and electronic media?

I. Digital Media

Basic Explanation: Belonging to the engineering disciplinary category, it refers to the information carriers that record, process, disseminate, and acquire the process in the form of binary digits, which include sensory media such as digitized text, graphics, images, sound, video images, and animation These carriers include digitized sensory media such as text, graphics, images, sound, video images, and animation, and representation media (coding) that represent these sensory media, etc., commonly referred to as logical media, as well as the physical media that stores, transmits, and displays logical media.

Digital media technology is a term of art for information and communication engineering, in which concepts and analytical methods are widely used in information technology fields such as communication and information systems, signal and information processing, and electronics and communication engineering.

Main features:

The main features of digital media are as follows:

1. Diversification of communicators: Since the digital method does not take up as much electromagnetic spectrum space as the analog method, the monopoly of the traditional analog method due to the "scarcity" of channels will be broken. The monopoly of traditional analog channels due to channel "scarcity" will be broken.

2. Quantification of communication content

3. Interaction of communication channels

4. Personalization of recipients

5. Intelligence of communication effect: With the help of a computer system similar to POS (Point-of-Sale), digital media can track and analyze the audience's viewing behavior and effect more precisely.

Two, electronic media

Electronic media is a certain electronic means, through advanced electronic information technology to advertising media.

Types: Electronic media include television, radio, radio, electric billboards, telephone and all other electronic forms of media.

Features: Highly informative, fast and can be updated with instant content at any time. Based on new communication tools and technologies, wide range of communication, high audience hit rate (conducive to narrow audience communication), interactivity, traditional media continue to be bigger and stronger in the new media era, the role of the individual as a communicator to increase the role of the integration of other types of communication in addition to intra-personal communication.