What are the criteria for consumer market segmentation

The criteria for consumer market segmentation are geographic, demographic, and psychological factors as well as behavioral and desire factors.

1. Segmentation of the market by geographical variables. That is, according to the geographical location of consumers, the natural environment to segment the market. Geographic variables can be used as a basis for market segmentation, because consumers in different geographic environments tend to have different needs and preferences for the same type of product, they will have a different response to the marketing strategies and measures taken by the enterprise.

2, according to demographic variables market segmentation. That is, according to demographic variables, such as age, gender, family size, family life cycle, income, occupation, education, religion, race, nationality, etc. as the basis for market segmentation.

3. Segmentation of the market on the basis of psychological variables. That is, segmentation of the market based on psychological factors such as social class, lifestyle, personality traits, etc., in which the buyer is located.

4, according to behavioral variables market segmentation. That is, according to the buyer's understanding of the product, attitude, use and reaction to divide them into different groups. Many people believe that behavioral variables can more directly reflect the differences in consumer needs, and thus become the best starting point for market segmentation.

Legal basis:

Market Segmentation Act

Criteria for Market Segmentation:

I. Geographic Factors

1. Geographic area 2. Population density.

II.Demographic Factors

1, Age 2, Gender 3, Ethnicity 4, Literacy level 5, Occupation 6, Household size composition 7, Household economic income.

Three, psychological factors

Four, behavioral factors

1, purchase motivation 2, purchase status 3, purchase frequency 4, price sensitivity 5, service sensitivity 6, trust in the brand V, desire factors.