Traditional Culture Encyclopedia - Traditional virtues - Traditional marketing
Traditional marketing
(1) People's living habits, working methods and values are more likely to accept traditional consumption.
(2) Customers can directly feel the product, which reduces the purchase risk and is more secure after sale.
(3) Some people regard shopping as a fashion or an indispensable part of life.
(4) Facing the vivid explanation of products, it is often more successful to stimulate consumers' desire to buy.
(5) Performances and discounts in traditional promotional activities can effectively attract customers' attention and increase popularity and sales.
The disadvantages of traditional marketing
(1) The additional cost of goods increases, so there is no price advantage.
(2) There are geographical restrictions on commodities, and commodity information is not circulated, resulting in regional price differences.
(3) Advertising costs are high, and there are time and geographical restrictions, so it is difficult to retain information.
(4) It is not convenient to go to the designated place to buy goods.
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