Z&Z Jiayi decoration founder Zeng Bing: walk the right way, take the long way

Character profile: Zeng Bing, founder of Z&Z Jiayi Decoration, entered the home decoration industry more than 20 years ago, with a beautiful vision of the home, and never left the industry, in 2004 he founded the Jiayi Decoration, down-to-earth, and create a dream home for customers

Zeng Bing is a stocky man with a straight back. At the first sight of him, some people will think whether he has been in the army. After talking to him, you will know that he has not been in the military, and his back is so straight because there is righteousness in his heart.

Since 2000 or so formally entered the home furnishing industry, Zeng Bing vaguely remember and he entered the industry at the same time there are nearly 400 companies, to today, more than 400 of the company is still "alive" no more than 10. He is a newcomer to the industry from the home furnishing industry has 4 invention patents and 17 utility patents of senior practitioners, with the love of the home furnishing industry and the beautiful vision of home.

Looking back on his entrepreneurial journey, Zeng Bing feels that his family's influence on him is huge. When he was very young, the family was very poor, but the family's relationship was very good, making him grow up in a warm environment. This warmth allowed him to have a different understanding of home than others.

Whether the house decoration is fashionable is not the most important, home furnishings should have a "home" atmosphere and humanistic feelings, is the life and feelings of the support, this concept throughout the development of Jiayi.

The family conditions are not good, and finally only for a college student, that is, Zeng Bing's own sister, now the partner. And he went out to work before the age of 18, came to Nanjing, contact with the home furnishing industry. At the beginning, Zeng Bing from the most basic apprenticeship, but he enjoyed the work, when the residents acceptance of the house, revealing a smile of satisfaction, he felt warm in the heart. This is it, so that the determination to let him do a 23 years.

Decided to enter the home furnishing industry, Zeng Bing began to learn home furnishing related knowledge, at that time, the home furnishing design industry has just started, the threshold is not high, giving him an opportunity to enter the industry. And from the engineering into the industry, so that he has an advantage over some designers, he proposed a design program in the construction of the construction will not appear can not present the problem.

Experience slowly accumulated, and with his attitude of research and responsible practice in the industry has gained a very good reputation, and has accumulated a number of loyal customers.

In 2004, Zeng Bing founded Jiayi Decoration. At that time, the rapid development of the real estate industry, a large number of property transactions, opened up the demand for home furnishing, catalyzing the development of the home furnishing industry. Taking advantage of this wind, Jiayi also rapid development.

Until now, Zeng Bing still maintains a habit of visiting the site every month, that is, Jiayi routine "general manager supervision system". In the middle of the project, he will also go to the site from time to time to check. This is also for him in the company's development of high-speed period will unexpectedly slow down the speed of receiving orders, gave the answer. Everything is hands-on, energy is limited.

This may not be a wise approach in business. As the company's decision maker, he puts a lot of energy into project excellence, and in turn is missing in marketing. This allows Jiayi expansion process is limited, but allows Jiayi has another gene, craftsmanship, craftsmanship. This is his "ambition", for the continuation of Jiayi hundred years to lay the foundation.

The home improvement industry has always been a high incidence of complaints, according to the complaint data released by the China Consumption Association, the top ten data in the ranking of commodity complaints in 2019, housing and building materials complaints ranked sixth, the annual number of complaints reached 28,000 pieces. The high complaint rate makes customers have low trust in home improvement companies.

He understands how important it is for a family to have a place to live with confidence, peace of mind and peace of mind. "If something goes wrong, I can't sleep at night without customers coming to me." Home furnishings aren't like a sofa set or a lamp that's relatively simple to replace. Regardless of the effort and money expended, it's a relatively large investment. Once the renovation is complete, the client is stuck with it for what could be five, 10 years, or even longer. The cost of trial and error is simply too high.

Many times, home furnishings have many invisible corners, the simplest example, such as the same process ceiling, molding is the same white and shape, but there are many differences - with what specifications of the keel, spacing how much, structural composition, corner treatment process ....... It is difficult for the layman to distinguish, and the decoration is a conscience work.

Conscience, is Zeng Bing into the home improvement industry for more than 20 years on their own basic guidelines, in 2017, the Jiangsu Provincial Administration for Industry and Commerce awarded him the honor of "Shou contract and heavy credit enterprise", recognition may be late, but will not be absent.

Zeng Bing insisted that customers have the right to know about the project, the price of Jiayi's packages and materials are published online, so that customers can consume transparently. This may not be the industry's preferred approach, but Zeng Bing said, "I can only insist on their own".

2015 is known as the first year of the home furnishing Internet, by the real estate industry hot plus the Internet favor, a large number of Internet home furnishing companies appeared, many companies put forward the concept of "Internet package decoration" to "cheap" as the main selling point of offline decoration. Many companies put forward the concept of "Internet package decoration", with "cheap" as the main selling point, the offline decoration company has caused a certain impact.

Jiayi is also one of them, Zeng Bing to change for the better, to do their own thing, to improve the level of service. "Even if not billed", he is not willing to compromise on second best.

It did not take long, business actually recovered, "each home is different, each member has different needs, the design should be personalized. Especially in the face of the middle and high-end customer base, their requirements are more and more high, for the traditional home furnishing but more advantageous." Zeng Bing analyzed the reasons.

In 2018, Jiayi began to upgrade the brand image, Zeng Bing will adhere to the concept of their own and the enterprise more refined, and give the enterprise more symbols and dreams: for example, zeng&zeng, which is the two founders of the last name, looking forward to Jiayi base evergreen, there is a legacy; zen-zenith, the meaning of to the peak, on behalf of the zen-zenith, meaning the peak, on behalf of Jiayi's continuous pursuit of craftsmanship and design; zhen-zhi, sincerity and beauty, on behalf of Jiayi's service concept for customers.

Summarizing Jiayi's experience over the past 18 years, Zeng Bing has refined the service system into 66 conscientious details of one house, three degrees and five systems.

A she that adhere to the direct operation of a store, do not join not subcontracting, direct management of artisans. "The essence of home furnishing is handmade work." Zeng Bing insisted that good craftsmen deserve to be respected. He not only cares for the craftsmen, but also cares for his family who silently supports them behind the scenes.

He has created many protection benefits for the craftsmen, annual physical examination, staff respect for the elderly fund and so on. This practice makes the cost increase steeply, but he is very persistent. "Jiayi first achievement of the craftsmen, the craftsmen can only achieve the craftsmanship." Artisans can only better focus on their craft if they have no worries.

The three degrees are height design, precision construction, and temperature service. Zeng Bing said that Jiayi's designers from the perspective of lighting, ventilation, function, and even sofa placement, these are all in the scope of consideration.

In terms of construction, he quoted the words of a master teacher who has been dealing with tiles in Jiayi for 18 years, "A luxury house is a pile of details." In order to ensure uniformity of color, texture, and brightness, a tile may need to be adjusted many times.

After the completion of the project, Jiayi's after-sales service is prompt and timely, while every year Jiayi will take 100 old owners to carry out free overhaul of water and electricity circuits. This also makes Jiayi's reputation among customers get straight line. Some customers said to them, "Your service makes me feel really relieved to live in a house decorated by Jiayi." Hearing this, Zeng Bing was proud of his heart.

Jiayi Design Department pioneered five systems: lighting, scenario, color, storage, and soft furnishings. These five systems from the practical point of view: lighting with the color and illumination; scenarios conceived warmth and vitality; color with the art and temperament; storage and organization of reasonable and convenient; soft furnishings to present the style and aesthetics.

At present, Jiayi has 2 invention patents in the home decoration industry (the construction process to extend the service life of water pipes and wires, and the construction process of anti-seepage on the bathroom floor) and 17 utility patents (anti-mold basement wall structure, a kind of anti-cracking cement flooring, and a kind of anti-cracking ceiling structure, etc.), and there will be these patents because he keeps thinking about how to make the quality of customer's home decorations better guaranteed, and he summarized 66 devilish patents. From this he summarized 66 devilish details.

Zeng Bing still remember the first home improvement industry soon a customer called Li Ping. This customer is more than 20 years older than him, although the employment relationship, but he is very much in agreement with Li Ping's point of view - to do things on the ground, with the heart for the heart, sounds simple, but has become Zeng Bing has been carrying out the beliefs of the working life.

Such a way of doing things, but also after he and many customers have become friends. Many customers have followed Jiayi for more than 10 years, the most a customer in Jiayi decoration 8 suites, for him to introduce more than 30 customers. Jiayi also accompanied the trajectory of this customer in Nanjing, from just need, to improve housing, and now villas, the customer's life is getting better and better, and Jiayi is also growing along the way.

Many people look at the home furnishing industry is a profitable industry, there are some fancy home furnishing cash flow to do "home furnishing". In fact, the home improvement because of the complicated process, the profit is not high.

The development and improvement of an industry takes a long time, and before that, the market chaos will often let the people buried in the work of many impacts, some people can not insist on giving up. 20 years, Zeng Bing do not know how many peers come and go, some people change the industry, and some people do not even have news.

Then why are you still insisting? Zeng Bing heard this question, froze for a moment and replied, "In addition to this line, I will not do anything." Really can not do anything? According to his tenacity for more than 20 years as a day, non-cannot, cover unwilling and.

Jia Yi team, many employees joined at the beginning of the founding, Zeng Bing will share with them the current situation of the company and the future planning, earlier years Zeng Bing often and employees will say: "Hang on, and then 5 years the market will be better." Now 5 years have passed, when employees asked him, how much longer the market will be better, Zeng Bing will continue to say: "Hang on, hang on, it will be good."

He wholeheartedly believes that the home improvement industry will become more and more standardized, because he found that he is not the only one on the road of peers.

So many years have passed, the staff also gradually understand and agree with his persistence. Do a good job on every project, work practice is also refining the heart, to be a loyal person is more important than anything else. This job is very meaningful. More and more customers also know him, identify with him, and silently support him, recommend Jiayi to their close friends and relatives.

"Sometimes cheap decoration is often the most expensive." Zeng Bing sighed as he talked about customers who blindly pursue price. He does not think that customers must choose their own company, but with professional first inform customers how to identify and consider the decoration company. Zeng Bing believes: more sincerity, less routine, customers will understand what is value for money.

Customers' ability to recognize more and more strong, so that Zeng Bing standardization of the industry, healthy and full of confidence.

When customers have more and more trust in the profession, then the consumer environment for decoration will eventually improve, until then, "to insist, is to insist." Zeng Bing said, he wanted to pass his own a power, calling on the industry people, down-to-earth to do their part, so that the community has more trust, more a positive atmosphere.

The longer in the industry, Zeng Bing more love for the industry, this work about home about love, gave him a growing power. This year he purchased a 7-story property rights office building, which is now being renovated. He feels that to have such a fixed place, Jiayi can be better inherited.

A hundred-year enterprise, this is Zeng Bing's obsession for the development of Jiayi.

Having seen too much of the industry's ups and downs, Zeng Bing sometimes felt small, but he always believed that the industry will get better and better in the future, and he, as a part of it, can do is to go on, insist on their own go on.