The relationship between food and tourism food and tourism

Mei Shuaiyuan, one of the founders of China's landscape live performance, once said: "If it's just a live performance, then "Impression - Liu Sanjie" "can't reap such a big return, it's because of the "Impression - Liu Sanjie", "Feudal Ceremony" brings the development and extension of the industry chain, performance, tourism, catering and other related industries linked up. Industry linkage, the live performance will do more and more of their influence, and radiation to the country.

This also applies to the food and beverage industry, from the "tip of the tongue in China", the audience realized that the original interpretation of a city a regional carrier is not only the Bird's Nest, the Oriental Pearl Tower, "Little Barbarian Waist" of these new architectural landmarks, and not only the Forbidden City, the Great Wall, the Terra Cotta Warriors and Horses, the Humble Administrator's Garden of the historical treasures left behind. The carriers are not only the new architectural landmarks such as the Forbidden City, the Great Wall, the Terracotta Warriors and the Humble Administrator's Garden, but also the historical treasures of humanities. Cuisine, as another form of presentation of Chinese culture, its profound and timeless may be immersed in the blood and bones of the Chinese people.

Going on a trip, the first thing to do is to look for local specialties, travel back, for friends and relatives to bring the hand-me-downs are often also special small food, tourism and food connection is so close that we always treat it as a natural form of neglect. There are eight major cuisines in China, not counting some subtle branches and subcategories, and as Chinese cities become more and more uniform in appearance, food becomes an important element in differentiating regional cultures.

A six-minute-long documentary video about Nodeng ham in Yunnan province has made Nodeng village in Yunlong County, Dali Prefecture, the country of origin of Nodeng ham, famous for its ham, famous for its ham. The villagers have also noticed that there are a lot of "gourmets" in the village, who come to Nuodeng from far and wide in the style of professional travelers, and a new craze of "food tourism" is being created.

After the documentary hit the airwaves, Ctrip's response was pretty quick. The famous travel site quickly combed through the country's famous food and beverage offerings and combined them with related group tours and free-travel products to create food tours to more than 20 provinces in the country, such as Hainan Huale Crab, Yunnan Bridge Rice Noodle, Shaanxi Meat Buns, and Inner Mongolia Shabu Shabu, and then launched the "Tip of the Tongue Travel" travel theme on the Internet. Travel" travel theme, but also through microblogging and netizens interactive live. It is reported, "tongue on the travel" since the launch in mid-May, the popularity has been rising steadily, Beijing and Lijiang food line just a few days on-line into the group.

When you come to Beijing, of course, you can't go to Quanjude, and you can't go without eating Quanjude's roast duck. This year coincides with the Beijing People's Art Theater ushered in the 60th birthday, all the arts classic plays are once again one by one to meet with the audience, which is a story about the old Beijing people "eat" "the world's first floor". 2012 March, this story of the old roast duck store "Fu Jude", "from the income of the poor to the poor. The classic drama of RenYi, which tells the story of the old roast duck restaurant "FuJude" from not being able to make ends meet and being like an egg to rising again and becoming famous in Beijing and then facing closure, once again won the audience's unceasing applause, and the butterfly effect triggered by "Tongue on the tip of the Chinese tongue" made the theaters regret that they had scheduled this classic about the Chinese people to eat and be inspirational so early.

As one of China's most famous restaurant brands, Quanjude has played a concerto of culture and capital, thus integrating its brand into the Chinese people's perception. Quanjude has its own museum and art troupe, the drama "The First Floor of the World" has been staged for nearly 500 times and has become famous in China, the movie "The Old Shop" has won the Golden Rooster Award, Hundred Flowers Award and the Huabiao Award, and the invested TV series version of "The First Floor of the World" has become the No. 1 in the TV ratings of that year. Now, when people for the old traditional catering business vitality is not in the time of worry, Quanjude's cultural road to give the industry a lot of inspiration.

Almost everyone in China takes a sip of Tsingtao beer, and the Tsingtao Beer Festival, which opens the second weekend of August every year, has been going on for 11 years, attracting millions of tourists from all over the country every year, the biggest beer event in Asia. Gourmet tourism is a synthesis of culture and food, the pleasure on the tip of the tongue and is attracting more and more people to travel around the food map, and explore and taste the true essence of food culture, so that food and tourism have become more and more rich and moving.