Traditional Culture Encyclopedia - Traditional virtues - Excuse me, which kind-hearted person has a strong writing skills? Ah, do you know how to write an introduction to a travel paper? Weak, can you save the incompetent person who writes articles?
Excuse me, which kind-hearted person has a strong writing skills? Ah, do you know how to write an introduction to a travel paper? Weak, can you save the incompetent person who writes articles?
Tourism environment refers to the existence and comprehensive function of various factors in a specific tourism activity area or scope. As far as the scope is concerned, it mainly includes tourist destinations and related tourist destinations. As far as the content is concerned, it mainly includes the situation of tourism resources and natural and social and cultural factors related to tourism activities. In destinations with natural resources as the main tourism resources, the environment is an important tourism resource, a basic production factor for providing tourism services for tourists and an important part of tourism products. The appearance of tourism activities will inevitably have an impact on the environment. Tourism developers, tour operators, local residents and tourists are all environmental consumers. As a "double-edged sword", tourism is not only a resource-dependent industry, but also inevitably brings damage to the environment, and develops in this process of both utilization and destruction. Under the new development of tourism, we should pay more attention to environmental protection. Now I want to talk about the relationship between tourism development and environmental protection. First, the significance of tourism environmental protection to the development of scenic spots. The natural environment is the habitat of human beings, the material source of human life and the object of people's visit. Tourists of all ages regard sightseeing as a kind of fun to recuperate, adjust their lives and eliminate fatigue. Therefore, many tourists get close to nature in order to fully enjoy its beauty. They took pains, waded through mountains and rivers, and lived in seclusion to explore victory. To enjoy the beauty that nature has given to mankind. It can be seen that a beautiful environment can make people want to travel. On the contrary, the harsh environment of sewage, garbage everywhere, black smoke and harsh noise can't attract tourists. Therefore, protecting the beautiful natural environment and tourism resources is a prerequisite for developing tourism. Especially at present, with the progress of the times, the development of economic construction and the continuous improvement of living standards, more and more people want to travel. Under the new tourism boom, we should pay more attention to the protection of tourism environment to meet the needs of tourism development. Second, the development status of China tourist attractions
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(A) the classification of Chinese tourist attractions
According to the different classification methods, there are many classification methods of tourist attractions. According to the quality level of tourist attractions, they can also be divided into five categories, namely, A-level, 2A-level, 3A-level, 4A-level and 5A-level. According to the types of main tourism resources, it can be divided into five categories, namely, natural tourist attractions, humanistic tourist attractions, compound tourist attractions, theme park tourist attractions and social tourist attractions; According to the leading functions of scenic spots, they can be divided into four categories: sightseeing scenic spots, holiday scenic spots, scientific research scenic spots and amusement scenic spots.
(B) the current situation of China's tourist attractions
The development of Chinese tourist attractions originated from ancient gardens and can be roughly divided into three stages. First, the construction of gardens, in which temple gardens and private gardens appeared one after another; Secondly, the emergence of parks makes the types of tourist attractions increasingly diversified. Compared with traditional gardens, their functions are greatly expanded and they have the embryonic form of modern tourist attractions. Thirdly, after the reform and opening up, with the continuous migration and expansion of tourists' interests, tourist attractions are diversified, and holiday-oriented tourist attractions, sightseeing tourist attractions, heritage cultural tourist attractions, scientific research tourist attractions and theme parks are constantly emerging, forming a period of rapid development of tourist attractions in China.
Third, we should pay attention to environmental protection in the development of scenic spots.
The protection of tourism environment can not take the old road of pollution first and then treatment. Environmental protection in every country emphasizes the importance of environmental protection in development, focusing on prevention. On the one hand, tourism should develop rapidly; on the other hand, it should pay attention to protecting the environment. How to pay attention to environmental protection in development? It is necessary to speed up the development of tourism, repair the original tourist attractions and open up new ones. In the rational development of new tourism resources, we should pay attention to strengthening environmental protection and avoid constructive damage and destructive construction to the tourism environment. In the development of scenic spots, we should make full use of many existing laws and regulations to protect the environment, build scenic spots and develop tourism resources according to law, and ensure that the environment of scenic spots is not polluted and destroyed. Scenic developers should have a new concept, prevention is more important than treatment. The purpose of protecting the environment of scenic spots is to promote the natural ecosystem of scenic spots to transform into a virtuous circle. Create better and better conditions for the rest of mankind. Paying attention to environmental protection in the development and construction of scenic spots is one of the effective methods of environmental protection in scenic spots. The effective protection of the scenic environment is not the business of the government, environmental protection bureau and other departments, but the business of each of us. Only when each of us takes action can we better protect the environment on which we live. Especially for tourism professionals engaged in tourism, tourism managers should pay more attention to the protection and management of scenic environment. Pay attention to environmental protection propaganda during tourists' travel. Only a beautiful environment and unique culture are the basis for developing tourism. While developing tourism resources and scenic spots, we must pay attention to environmental protection, so that the limited tourism resources can develop sustainably and meet people's tourism needs. Rational development and protection of tourism resources and creation of a beautiful tourism environment are the basis for the sustainable development of tourism.
Fourthly, the environmental problems of China tourist attractions.
(A) environmental problems caused by poor protection of tourist attractions
1. The environmental protection system and management of tourist attractions are not perfect.
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Although the relevant state departments have formulated a series of laws and regulations on environmental protection, they lack sound management in the supervision and implementation of laws and regulations. Often, several departments are in charge of a tourist area, which leads to the phenomenon that the tourism department and the environmental protection department are led by multiple leaders, and they are fragmented and wrangling with each other, which is not conducive to the specific work of tourism environmental protection.
2. The ecological awareness is not strong during the development of tourist attractions.
Many scenic spots in China are located in remote and economically underdeveloped areas, such as ethnic minority areas in southwest China. They are still in a semi-closed and semi-open development state, living a primitive lifestyle of reducing wages for heating and reclaiming land for farming. Therefore, when their residence is developed into a tourist attraction, residents will either destroy the ecology or kill animals to trade souvenirs, and in this way, they will earn tourism economic income. The weak ecological awareness of residents also affects the ecological awareness of tourists in turn. It is very common to throw scraps of paper, peels and scribble cultural relics everywhere in tourist areas.
3. The problem of overloading passengers in tourist attractions is far from being solved in theory and management.
In particular, well-known scenic spots and scenic spots are "overcrowded" for a long time during the tourist season. With the development of economy, people's living standards are improving day by day, and their desire for tourism is becoming more and more urgent. Tourism first appeared in developed countries, and these countries often attach great importance to the non-economic value of tourist destinations. In developing countries with rich tourism resources, people often pay more attention to the economic value of tourist destinations and their contribution to the national economy, while ignoring the negative impact of tourism on scenic spots.
(B) environmental problems brought by the tourism management department
1. Cultural relics are poorly managed or not managed at all.
Many precious cultural relics are destroyed or stolen by a few people who seek personal gain and lack public morality. As a result, the beauty and value of the scenic environment have dropped sharply. For example, building materials in scenic spots were demolished, cemeteries were stolen, cultural relics were resold, sites were rebuilt and trees were cut down.
2. Destruction of urban infrastructure
Without paying attention to the protection of cultural relics and tourism environment, many buildings that are not in harmony with ancient buildings and destroy the landscape have been built.
3. The dereliction of duty of cultural units
Some cultural units trample on cultural relics management regulations at will for the convenience of their work, resulting in the destruction of many precious cultural relics.
(C) the environmental problems brought by tourists
1. scribbling or publicly damaging cultural relics in scenic spots and ancient buildings.
For example, the brick in Badaling, Beijing, was pushed by high-density tourists, and there was a serious depression and looseness. The public hazard of "a visit here" makes tourists everywhere they can reach unable to escape. This barbaric behavior not only damages the value of the Great Wall and the image of the Chinese nation, but also causes adverse psychological reactions to tourists.
Littering
The improper travel behavior of tourists themselves mainly lies in the pollution of garbage generated by tourists in the process of traveling to the scenic environment and the influence of tourism activities on the ecological balance and tourist artistic conception of scenic spots.
(d) Environmental problems caused by industry
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The pollution of "three wastes" leads to the deterioration of tourism environment. Many beautiful natural environments and the ecological balance of scenic spots have been destroyed. Even some places seek economic development at the expense of the environment.
Five, the environmental protection countermeasures of tourist attractions
(a) to strengthen the publicity and education of tourism environmental protection knowledge, improve the consciousness of tourists to protect the environment of scenic spots.
Some uncivilized behaviors of tourists will reduce the tourism value of scenic spots. Therefore, in order to create a comfortable and beautiful tourism environment, on the one hand, we should strengthen publicity and education, strive to improve tourists' conscious care for scenic tourism resources and protect the scenic tourism environment; On the other hand, it is necessary to formulate practical measures to protect the tourism environment of scenic spots. Strengthen the environmental education of a series of environmental moral behaviors, so that tourists can know, understand and protect the environment. But tourists are tourists after all, and it is often difficult to control everyone's behavior. The "garbage bug" still exists. Therefore, we think it is very necessary to strengthen environmental moral behavior. Arrange special management personnel in this area in the scenic spot. Whenever "garbage bugs" are found, we should educate them and take certain punishment measures to educate such tourists so that they can realize that their actions are wrong. Similarly, for picking flowers and plants, climbing trees and folding flowers, dispersing beneficial birds and other events that undermine the ecological balance of scenic spots, there are also special personnel responsible for control. In order to protect the key cultural relics and famous scenic spots in the scenic spot, a steel wire mesh shield can be added for proper protection, so that tourists can enjoy spiritually and ensure that the key cultural relics and scenic spots are not destroyed.
(2) Improve the legal system and management system of tourism environmental protection.
In view of the special impact and destruction of tourism on the environment, it is necessary to strengthen environmental legislation and management. Strictly implement and abide by China's Environmental Protection Law, Forest Law, Cultural Relics Protection Law, Wildlife Protection Law and other environmental protection laws and regulations closely related to tourism, and add supplementary provisions for the potential, sustained and cumulative impact of tourism on the environment. Environmental awareness should ultimately be reflected in the conscious action of environmental protection. This point should be bound by government laws and regulations, and through the education of social media and public welfare activities, the awareness of environmental protection should be deeply rooted in people's hearts, so that people can protect the environment spontaneously and fight against those who destroy the environment. Everyone should use this idea to influence people around him and expand the crowd of environmental protection. Form a good fashion in the whole society. At the same time, it is more important to protect and manage the tourism environment according to law, establish a strong tourism environmental protection management institution and a complete management system to implement relevant laws and regulations, and supervise and manage the environmental problems in tourism development and development, so that there are laws to follow and laws to be followed.
(c) Study the environmental capacity to ensure the sustainable utilization of tourist attractions.
In order to develop China's tourism industry smoothly, we must strengthen the research on the environmental capacity of tourist attractions, put forward the maximum number of tourists according to the specific conditions of each tourist attraction, and take measures such as raising the ticket price of hot tourist attractions, delineating special tourist attractions and controlling the number of tourists. Adjust the tourism scale of tourist attractions to ensure certain economic benefits while protecting the environment of tourist attractions.
(4) Strengthening Scientific Research Strengthening Scientific Research Tourism is an interdisciplinary subject with its application, and tourism environmental protection involves a wide range of disciplines. Therefore, in the development of tourist attractions, we should carry out in-depth investigation of multiple disciplines, protect and manage the environment of tourist attractions more scientifically and comprehensively, and make tourism sustainable. In a word, the development of tourism and the protection of tourism environment complement each other. Effective environmental protection is to develop tourism better and more continuously, and the rapid development of tourism can also promote environmental protection. I believe that with the increasing awareness of environmental protection among the whole people today, through the joint efforts of relevant administrative departments and tourists, our tourism resources will be continuously utilized and the tourism industry will develop faster, better and healthier. Conclusion and thinking of intransitive verbs: the development of tourism should be in harmony with the tourism environment, not hostile to it. Effective protection of the environment is to develop tourism better and more continuously. For scenic spots with natural resources as the main tourism resources, environmental quality is the basis of tourism development, and effective protection of the environment is the basis of tourism development. The protection of tourism environment depends not only on the relevant departments to formulate legal measures, but also on improving people's awareness of environmental protection. Only when people's awareness of environmental protection is constantly improved, and the relevant departments carry out macro-protection and comprehensive management of the tourism environment, can tourism resources be continuously utilized and tourism can continue to develop.
The second one:
Red tourism mainly refers to the theme tourism activities that take memorial sites and landmark buildings formed by the Communist Party of China (CPC)'s great achievements in revolution and war as the carrier, and take revolutionary history, revolutionary deeds and revolutionary spirit as the connotation, and organize and receive tourists for commemorative study and visit. It is a process of providing comprehensive tourism products and services to tourists based on a certain red culture, and it is a subdivision of the cultural tourism market. Therefore, it not only needs first-class tourism facilities and services as a strong backing, but also needs all localities to provide natural tourism materials, humanistic tourism materials and architectural tourism materials. Local literature is the epitome of a regional cultural development, which records a large number of natural, social and cultural documents and is the carrier of regional culture. Its rich historical and cultural heritage provides various direct information support for the development of tourism. 1 Red tourism highlights history and culture. In a certain sense, red tourism is a spiritual and cultural product based on red resources, a humanistic tourism resource and a cultural category. Many revolutionary historical and cultural resources can become attractive tourism products with a little development. These products have rich and profound cultural connotations. Tourists should appreciate and feel, and planners and tour operators must have certain cultural literacy if they want to develop and utilize them. Although many natural tourism resources do not have cultural attributes and superimposed historical and cultural colors, natural beauty undoubtedly needs to be appreciated from the cultural level and explained by scientific knowledge. Moreover, to transform natural landscape into tourism products, it must be realized through cultural means of tourism development. Therefore, in this sense, natural tourism resources also have certain cultural characteristics, which are inseparable from history and culture. Linyi, as a famous old revolutionary base area in China and the prestigious "Little Yan 'an in East China", has a large number of revolutionary sites, such as the former headquarters of the Eighth Route Army (1 15), the former site of Shandong wartime work promotion committee, the battle site of Daqingshan, the memorial site of Yimeng Hongsao, the battle site of Meng Lianggu, the birthplace of Yimeng minor, and the cemetery of revolutionary martyrs in East China. The Yimeng spirit of "loving the Party and the army, pioneering and enterprising, hard work and selfless dedication" formed by the people in the old revolutionary area of Yimeng during the revolutionary war years is also a valuable red cultural heritage. In addition, make use of the popularity of historical celebrities such as Wang Xizhi, the "Book Sage" and Zhuge Liang, the "Wisdom Sage", to create a brand of "Hometown of Book Sage and Holy Land of Calligraphy", so that this ancient land can be re-radiant, and people can respect the sages, remember the martyrs and taste life while embracing nature. From June 5 to February 2004, Linyi was officially named as an excellent tourist city in China. In March, 2005, Linyi was listed as a national fine red tourist route, and Meng Lianggu Battle Site and East China Revolutionary Martyrs Cemetery were selected as national red tourist classic scenic spots. 36 Yimeng spiritual education bases have also been established, and young people are regularly organized to carry out revolutionary traditional education. 2. The local literature is rich in red tourism resources. Local literature is a comprehensive record and reflection of politics, economy, history, culture, education, nature and geography in a specific region. Their greatest feature is that they embody distinct regionalism and unique history and culture in the contents of the documents. It is the source of the development of red tourism products. 2. 1 Local documents recorded beautiful natural scenery. Our country has beautiful mountains and rivers, and the five mountains are famous far and near. All kinds of beautiful scenery are comprehensively summarized in China Dictionary of Scenic Spots, A List of World Famous Mountains, Laoshan Scenic Spot, Huangshan Scenic Spot and other local documents, as well as specific introductions to various scenic spots. For example, Linyi local records record that the geological structure in Linyi area is complex and the landform types are diverse. The scenic Mengshan Mountain includes the majesty of Mount Tai, the beauty of Huangshan Mountain, the precipitousness of Huashan Mountain and the wonders of Yandang Mountain. In spring, the mountains are green and the sea is full of flowers; In summer, waterfalls flow in springs, and clouds are lingering; In autumn, the mountains are blue and the red leaves are reflected; White in winter. In the endless Yimeng Mountain area, there are many table mountains eroded by flowing water, which are called "ancient". Nature's uncanny workmanship has created the magical posture of Yimeng Group: some are like swords and halberds, and the momentum is overwhelming; Some anthropomorphic objects, such as Meng Lianggu and Bao Dugu, have become the carriers of legendary stories in the war years, revealing the aura and charm of folk culture. "A beautiful scene, seventy-two lovely". The magnificent poems recited by Marshal Chen Yi when he jumped into the Yimeng River made seventy-two aunts famous all over the world. The large caves in Mengyin and Pingyi are wide and deep, with stalagmites, stone pillars and stalactites all over the cave, which is also a hidden waterfall in Bitan, which is extremely spectacular. Its large scale and high grade are very rare in Jiangbei area. Guaishi Forest is located in the northwest of Feixian County, with a total area of 100 hectare. Tens of thousands of tall and endless garden stones are a natural wonder. The local government discovered many tourist attractions according to the evolution of mountains and rivers recorded in my local literature. For example, the newly developed Yishui Natural Underground Corridor has been rated as one of the top ten rural tourist areas in Shandong Province. 2.2 Local documents record a large number of revolutionary historical sites, revolutionary memorial sites, monuments, revolutionary spirit and revolutionary historical knowledge. Linyi local chronicles "A Brief History of Yimeng Revolutionary Base" recorded in detail the general situation of the establishment of leading organs at or above the county level in Yimeng revolutionary base, the summary of the establishment and development of Yimeng revolutionary base and the deeds of the older generation of proletarian revolutionaries fighting in Yimeng. Such as: revolutionary historical sites with the route of the Eighth Route Army 1 15 Division, the New Fourth Army and the East China Field Army as the main line: including the former sites of party, government and military organs, battlefield sites, footprints of great men, red memorial buildings, etc. Red cultural heritage with Yimeng spirit as the main line: The Yimeng spirit of "loving the party and the army, pioneering and enterprising, hard work and selfless dedication" formed by the people in the old revolutionary areas during the revolutionary war years is a precious red cultural heritage, which is reflected in literary works and themes such as heroes, heroic deeds memorial sites (museums and gardens), red songs, red literature and red movies that emerged during the revolutionary war years. During the period of socialist construction, a number of red models emerged: after the founding of New China, Yimeng people continued to carry forward Yimeng spirit and worked hard to create new miracles. Lijiazhai, Wangjiafangqian and Gaojialiugou were successively praised by President Mao Zedong, among which, on June 7th 1957 and 1O made "Changing the Mountain in Gong Yu". These relics, sites and red models have all become fine red tourism resources.
2.3 Local documents record the influential figures in history. Tourists go somewhere to enjoy the natural scenery. In the vast amount of local documents describing great wealth, you can find the life footprints and beautiful legends of people with lofty ideals and literati in past dynasties. For example, there are more than 600 people who have great influence in Linyi area and even the whole country. Zeng Shen, a statesman and master of Confucianism, Meng Tian, inventor of brush, leader of peasant uprising, inventor of abacus, Zhuge Liang, Wang Xiang, a representative of "Twenty-four Filial Piety", Wang Dao, a great calligrapher in the Eastern Jin Dynasty, Bao Zhao and Bao, literary critic Liu Xie, Yan Shigu, Yan Gaoqing and Yan Zhenqing, great sages in the Tang Dynasty, and famous writers. A large number of outstanding figures have emerged, such as patriots Zuo, and Zhang Jun Leaders' Code and Liu Yimeng who defected to Jinshi, young writers who were quite influential on the May 4th new culture stage, Jia Zhuanglan compiled by local chronicles, and other anti-Japanese celebrities. , dazzling, constitutes a magnificent picture of outstanding people in Linyi area. During the revolutionary war years, Ming Deying, Zu Xiulian and Li Guifang were the representatives of "Sister Yimeng", the representative of "Mother Yimeng" was Wang Huyu, and "Six Sisters Yimeng" and "Hero Seven Sisters" were the representatives of supporting the army and loving the party and the army. There are also a large number of Yimeng sons and daughters who died heroically for the creation of Yimeng revolutionary base. They are typical representatives of revolutionary culture in this period. 2.4 Local documents recorded the folk customs with local characteristics. Different cultures will be formed in different regions, from material culture, institutional culture, behavior culture, ecological culture to folk culture, cooking culture and costume culture, and local flavor products with unique regional characteristics and national styles will be created. The formation of these unique regional tourism brands is inseparable from the development of local literature resources and the excavation of the regional culture it contains. Through the research and development of the original documents, it is endowed with the characteristics of the times, thus transforming into a new tourism culture. These are the spiritual consumption enjoyment of tourists for playing, sightseeing, resting and enjoying natural scenery or human landscape.
3. Relying on local documents to develop red tourism resources 3. 1 Relying on the role of local literature information sources to build tourism brands is the intangible tourism capital of tourist destinations and an important factor affecting tourists' behavior decision-making. If a region can launch its own tourism brand and build a perfect tourism brand system in tourism development, it can gain strong tourism competitiveness in domestic and foreign tourism markets. Each red tourist area should enhance its brand image according to the local red cultural characteristics, which has a positive effect on enhancing the tourism image, efficiency and expanding the number of tourists. According to the data, the formation of red tourism culture brand can not be separated from the development of local literature resources and the excavation of the local culture it contains. Through the research and development of the original documents, it is endowed with the characteristics of the times and transformed into a new tourism culture. For example, the old Yimeng area is the birthplace of Yimeng Mountain minor, which is adapted into a symphony and played by the Central Orchestra. The arranged Yimeng Mountain carols are performed all over the provincial capital, arousing tourists' feelings for Mengshan, thus improving the visibility of the old Yimeng area. The development of Yimeng red tourism landmark landscape tourist area is a red tourism product that integrates patriotism education, leisure tourism and other resources recorded in local chronicles by textual research on the folklore that Yang Jiajun stationed Meng Liang here in the Song Dynasty, reappearing the battle site, excavating red culture and so on. With the help of celebrity effect, it is also the focus of tourism resources development to build celebrity brands and tap the cultural connotation of tourist attractions. The rich local documents in the library record the dribs and drabs in the long history and accumulate various cultures. Excavating celebrity culture and relying on celebrity historical materials can get higher economic returns than building buildings and halls. For example, Linyi took advantage of the popularity of historical celebrities such as Wang Xizhi, the "Book Sage" and Zhuge Liang, the "Wisdom Sage", and held three "China Linyi Book Sage Culture Festival", which successfully built the brand of "Hometown of Book Sage and Holy Land of Calligraphy". Linyi, the holy land of revolution, has been pushed to the whole country and even the world. Special products developed by red brands such as "Yimeng Red Sister", "Yimeng Six Sisters" and "Yimeng Mountain Minor", such as "Yimeng Minor" special food, "Yimeng Six Sisters" pancakes and "Yimeng Minor" wine, have become the flavor foods that tourists must taste. 3.2. Using the collected documents to develop and plan tourism products is a high-level cultural tourism. The target market for developing red tourism has strong limitations. The era of mass tourism is characterized by entertainment, secularity and utility. In the process of development, we should also correctly grasp the marketization of red culture as an elite culture and develop products that meet the needs of mass tourism. Red tourist areas should not only grasp the theme of red culture in the region, but also increase the development and utilization of local superior resources, thus expanding the overall tourist attraction of the region. Focus on the development of local literature reflecting local people from all walks of life: including photos, manuscripts, diaries, letters, biographies, memoirs and masterpieces; Materials reflecting local image: such as pictures, photos and text introduction materials of historical sites and places of interest; Literary and artistic materials that reflect all aspects of local nature and society, such as poems, operas, novels, stories, paintings and sculptures. Physical objects that reflect local natural and social historical changes and so on. For historical and cultural tourist attractions represented by cultural relics, sites and ancient buildings, we should look up ancient books, local chronicles and local legends, trace back to the source, and improve the scientificity, knowledge, historicity, authenticity and entertainment of the scenic spots for tourists to participate and appreciate. For the red scenic spots, we should dig up the stories of revolutionary historical figures according to the cultural sites, relics and materials of various revolutionary historical periods that have experienced the vicissitudes of war preserved in the old areas. It is necessary not only to reflect the important role of leaders, heroes and other "big men" in history, but also to reveal the true meaning of the people's creation of history through the stories of "little people", so as to make history vivid and full, see the big from the small, express feelings with people, and let heroes walk off the altar, get close to the masses, get close to life and generate affinity. Linyi is rich in tourism resources. With the help of many high-grade natural scenery (such as Tianfo Mountain, underground gallery, underground grand canyon, stone forest, etc. ), historical and cultural resources (including the unearthed bamboo slips of Sun Tzu's Art of War and Sun Bin's Art of War, the Han Tomb in Beizhai carved with exquisite Chinese stone carvings), modern tourism resources such as Binjiang Baili Water City and Jiangbei Commercial New Capital, etc. , as far as possible around the red tone. Carefully plan and build a number of high-quality red tourist routes, so that the tourism market system in this region can meet the needs of tourism consumers to the maximum extent.
3.3 Mining folk art and enriching tourism content. Tourist attractions attract tourists not only by their scenery and related cultural connotations, but also by their folk customs and folk arts. The development and inheritance of these cultural and artistic forms mainly rely on oral communication and word of mouth of local people. Although there are quite a few records in local literature, they are generally chaotic. It is necessary to go deep into the people through various channels and methods, collect and obtain literature information extensively, form characteristic cultural documents, and become intangible tourism resources in this region. For example, the rare oral resources such as songs, stories and movies of the Red Army endow red tourism with new cultural connotations. The Yimeng Mountain minor, which was created and spread throughout the country during the war years, the unique Linyi music and dance "Dragon Lantern Lift the Pavilion" and the local opera "Liuqin Opera" with strong local characteristics have become symbols of local tourism culture; Linyi handicrafts, such as printing and dyeing, paper-cutting, calligraphy, handicraft production, etc. And the folk hand-embroidered wallet symbolizing love have all become souvenirs that tourists must buy. Compared with the embroidery skills of skilled girls, the hand-made tiger-headed shoes and lively and lovely dolls made by rural old ladies are also a major landscape in Linyi. In a word, red tourism promotes the advanced culture of contemporary China, highlights the excellent spirit of the Chinese nation, shows the beautiful mountains and rivers in the old revolutionary base areas, and enhances the overall image of the people in the old revolutionary base areas. A large number of natural, social and cultural materials are recorded in local documents, which are also aimed at promoting the excellent culture of the Chinese nation, enhancing people's national self-esteem, inspiring people's pride and patriotic enthusiasm, and deepening their understanding and love for the motherland. Therefore, it is of great practical and far-reaching historical significance to actively develop local literature tourism resources and develop red tourism industry based on local literature. 4. The specific requirements of tourist resources development for tour guides. Specific requirements for tour guides in the development of tourism resources. 4. 1 Improve cultural literacy From the perspective of scenic spots, experiencing tourism is a deeper excavation and broader expansion of sightseeing tours. From the tourist's point of view, the increasingly mature tourist consumption mentality and the increasing cultural taste of tourists are the main reasons for the rapid development of "experience tourism". In the stage of experiencing tourism, tour guides should let tourists feel beauty, enjoy beauty and feel beauty easily. Therefore, tour guides must stop thinking deeply about the experiences that scenic spots need and can be passed on to tourists, and try to figure out the aesthetic characteristics, psychological habits, consumption concepts and even physical conditions of different tourists to "tailor-made" tourism products (including the choice of scenic spots, the choice of tour guides' speeches, the choice of routes, the choice of staying time at scenic spots, the choice of participation in interactive projects at scenic spots and even the choice of small activities organized by tour guides). ) "Experience Tourism" calls for high-quality tour guides. Only high-quality tour guides can make tourists deeply understand the cultural connotation of tourist attractions and make the "experience" deeper.
4.2 Specialization of own quality. Tourists do not break away from the traditional "eye tour" mode of sightseeing; In the stage of experiencing tourism, with the demand of tourists for personalized tourism products and high-quality tourism experience, they hope to deeply understand and feel the humanistic environment and historical context of the tourist area through the guidance of tour guides, so as to deepen their impression of the scenic spot and improve the level of tourism experience. Some scholars have suggested that "a first-class tour guide should be a doctor". The specialization of knowledge will enable tour guides to have a deeper understanding of a certain kind of tourism resources and some tourist attractions, and even have innovative opinions, thus overcoming the shortcoming that traditional tour guides can't leave a deep experience for tourists when they talk about all the scenic spots. Therefore, it is conceivable that in the near future, there will be a large number of red tour guides familiar with the revolutionary history of China in Jinggangshan and Yan' an; Religious guides who are familiar with Taoist and Buddhist classics will lead tourists to appreciate the morality and Buddhist culture of Wudang Mountain and Putuo Mountain. Jiuzhaigou and Zhangjiajie are places where landscape guides show their talents. At the same time, the scenic spot itself should cultivate a group of high-quality fixed-point tour guides and incorporate them into the planning of tourist attractions, so as to publicize the scenic spot to travel agencies and tourists with the highest level of explanation in the fastest time and expand the popularity of the scenic spot.
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