Traditional Culture Encyclopedia - Traditional virtues - Eight ways of network marketing
Eight ways of network marketing
1, click search marketing -SEM.
Pay-per-click marketing of search engines can generally be used for (Baidu, Google, sogou, 360). After opening, set the keywords to be promoted. According to the bid, the websites promoted will appear on the keyword search page, and users can see the websites promoted by advertisements by searching with the engine.
2, optimize the search engine-SEO
When enterprises don't have too much cost to do SEM, SEO is the best choice, but it takes more time and technology to set up website construction, improve the keyword search ranking of websites through internal and external optimization and the release of external links, and let websites rank in front of search engines slowly (but the results are relatively slow and take time).
3, accurate mail marketing
Once a very popular marketing method, there is even a special software to send it in groups. However, with the development of the Internet, users are becoming more and more sophisticated, and the effect of email marketing is gradually declining. However, the thin camel is bigger than the horse after all. Because of its extremely low cost, it can directly contact customers, and it is recommended to continue production.
4. Viral marketing
With the concept of word-of-mouth communication, customers can spread it by commission or introduction. Viral popularization has the characteristics of low cost, high efficiency and high transformation. I suggest you use it more, but if you want to set a good communication reward, it must be attractive enough for customers to spread themselves. The whole network marketing used by Xiaomi and Pinduoduo is viral marketing.
5. Forum promotion and marketing
It is a traditional and technical job to publish articles and websites in major BSS forums on the Internet to guide the websites. Many forums have a lot of traffic and user groups, but the management is strict, and inventions are not allowed to evade advertisements and external links. At this time, advertising articles should pay attention to cases and skills.
6. Weibo Blog Marketing
Using Weibo's blog platforms such as Netease, Sina and Sohu to publish and promote can interact with accurate users and establish communication, which is a good promotion method.
7. Short video shooting marketing
Creative shooting and editing a short video of a relatively creative or hot topic, with subtitles and explanations, is a very popular promotion method at present. Microvision, volcano and Tik Tok are all very popular, and they are a large-scale short video transmission platform. You can also find accurate users through interaction.
8. Community self-media marketing
General community or public accounts are called self-media, such as WeChat official account and today's headline number. Mainly based on fans and traffic. When the user activity is relatively high, it can achieve great promotion effect, but it is also a process of accumulation. It is still necessary to adhere to original content and carry hot spots to increase the number.
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