What is new media?

New media is a form of media that appears relying on new technical support system.

New media is a form of communication that uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions. From the perspective of space, "new media" refers to the media corresponding to "traditional media". Supported by digital compression and wireless network technology, with its large capacity, real-time and interactivity, it can cross geographical boundaries and finally realize globalization.

New media is a kind of media form relying on new technical support system. Change has become the key word for the development of new media industry in China from 2002 to 2022. Focusing on hot topics such as strategic communication, digital economy, meta-universe, network governance and Internet going out to sea, the new media industry has made remarkable achievements and distinctive features, showing strong vitality and innovation, and the next generation of Internet is coming.

Characteristics of new media

Due to technical reasons, the media in the past were almost all popular. However, new media can be geared to more subdivided audiences and individuals, and individuals can customize their own news through new media. That is to say, the information content combination that each new media audience finally receives can be the same or completely different. This is very different from the traditional media audience who can only passively read or watch indistinguishable content.

Technically speaking, in the new media, everyone can receive information, and everyone can also act as an information publisher. Users can watch TV programs and play music at the same time, and also participate in program voting and information retrieval. This breaks the restriction that only news organizations can publish news, and fully meets the segmentation needs of information consumers. Different from the "dominant audience" of traditional media, new media is "audience-oriented". The audience has greater choices, can read freely, and can amplify information.