How to use traditional cultural elements in graphic design

In graphic design, the application of a culture can achieve good results, but sometimes we lack the sensitivity in this respect and have no intention to dig its connotation. Generally speaking, we have not made good use of the wealth left by our ancestors, which leads to the poor connection between traditional and modern culture. How to use the elements of China traditional culture in graphic design? This is a headache for many graphic designers. It's actually quite simple. Let's take the application of traditional culture in packaging design as an example:

How to apply paper-cutting, shadow play and New Year pictures to packaging and decoration design? As we all know, paper-cutting art, shadow play art and New Year pictures are all two-dimensional plane expression art forms, which have a wide range of applications and extremely flexible application methods, and are art forms with strong vitality. For example, the paper-cut art spread all over China can express all kinds of joys and sorrows in life through a pair of scissors and a piece of paper, and realize the creator's thoughts and feelings in simple and clear composition and modeling. Shadow play art is a unique folk performing art in China. Different from paper-cut art, it can produce strong performance effect through the influence of lines. The art of New Year pictures is very popular in China. The representative areas are Yangliuqing in Tianjin and Taohuawu in Suzhou, which are carriers for people to praise heroes and pray for peace. The life of working people is the fertile ground for the growth of these art forms. It comes from life, so it has a strong flavor of life. By refining the elements of this traditional folk art style and reasonably applying them to the law of formal beauty, it is reflected in deepening and highlighting the function on the basis of conforming to the theme, and the packaging of goods has become an effective carrier of culture in the circulation process. More and more packaging designers have realized the importance of folk art, which is an art form that can deeply express the content and cause a sensation.