What does new media e-commerce do?

New media e-commerce refers to the business model of online shopping by actively spreading sales to potential customers through the Internet and new media platforms. New media e-commerce has the following characteristics: 1. Multi-platform coverage: New media e-commerce can reach a wider range of users through various Internet and new media platforms, such as WeChat, Weibo, live broadcast, etc. 2. Personalized marketing: New media e-commerce can conduct personalized product recommendation and marketing activities according to customers' needs and preferences to improve customers' shopping experience and satisfaction. 3. Low cost and high benefit: Compared with traditional physical stores and e-commerce platforms, new media e-commerce has lower operating costs and higher marketing benefits, which can help enterprises reduce costs and improve profits. 4. Data operation: New media e-commerce can understand customers' needs and behaviors through data analysis and mining, optimize marketing strategies and commodity management, and improve the operational efficiency and competitiveness of enterprises.