Exhibition Planning Program

Convention and exhibition planning program model

Convention and exhibition planning is engaged in the market research of convention and exhibition projects, the planning of the project, investment, exhibition, budget and operational management programs, project sales and on-site operation and management of professionals. So how to write the convention and exhibition planning program? Below is a sample of convention and exhibition planning program that I share with you, I hope it will help you!

Convention and exhibition planning program model

Foreword

Convention and exhibition economy, is through the organization of various forms of exhibitions, exhibitions and sales, to bring direct or indirect economic benefits and social benefits of an economic phenomenon and economic behavior. Convention and exhibition economy is the product of the development of market economy to a certain stage, but also the urgent requirement of information exchange in the market economic competition.

Regardless of whether you pay attention to it or not, the exhibition industry has entered our daily life in various names such as housing expo and automobile exhibition. The convention economy has been recognized as a key factor in the economic growth of cities. It has been regarded as the city's economic growth? The company's main goal is to provide the best possible service to its customers.

Spring flowers bloom, everything is recovering, another year of sowing hope, for enterprises, it is also a good time to revitalize their spirits and show their ambitions. Now, the much-anticipated ? May Day Golden Week? Coming soon, the golden tide of people's leisure and shopping will surge again, and the enthusiasm for the expectation and concern of large-scale exhibition activities will be warmed up once again. Therefore, the approaching May Day can be said to be the businessmen can not miss the opportunity to organize all kinds of promotional activities is not only the golden time, but also businessmen to occupy the market, the best time to expand the share.

With? The theme of the very gallery? Yaju Spring Carnival, is to take advantage of the east wind of the Golden Week, to explore the new way of the exhibition economy, for Huadu merchants to build a platform that can be **** enjoy. In this platform, not only can perform a variety of wonderful cultural and artistic programs, greatly enriching people's spare time, for all the merchants to establish a pro-people, people-loving image, and further enhance the reputation of the merchants; but also to gather popularity, the formation of a prosperous buy field, stimulate people's consumption, and promote sales.

? Chunxu Paris fancy life? -Very Gallery? Yaju Spring Carnival, will be the 2009 much-anticipated event in Huadu exhibition industry.

Part I: Activity Overview

It is proposed to be hosted by the Yaju Group, co-organized by Guangzhou Gallery Decoration Co. Spring warm Paris fancy life? --Very Very Art Gallery? Yaju Spring Carnival activities, will be held in April 23, 2009 --- 24 or May Golden Week in Yaju Le Fancy Paris. There are two areas in this event: merchandise display area and leisure entertainment performance area. The merchandise display area is used by merchants to display and trade their products; the leisure and entertainment performance area is used to organize various entertainment activities, lucky draws and games.

The event set up a free bus line in the New Century Plaza to encourage people to participate in the event.

The second part: the theme of the event

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Theme analysis:

1, implied ? Paris? and? The theme analysis. Fancy Paris? which cleverly illustrates the location of the event;

2, ? Spring? two words, pointing out that the event time is spring, catering to the event location -? The Parisian style The promotion of the atmosphere of romanticism;

3, to express the joy of the exhibitors to participate in the activities;

4, elegant, lyrical, vivid and easy to disseminate, far-reaching impact.

The third part: the purpose of the activity

The activity must achieve the following points of the purpose:

1, to create the elegant taste of life in Yajule;

2, to cultivate the owners of the status of respect. Psychology,

3, to meet the needs of owners in their daily lives,

4, dissemination of information on the latest developments in Yajule;

5, to establish a good corporate image of Gallery Decoration.

Part IV: Activity time and location

Activity time: April 23---24, 2009 or May Golden Week

Activity location: Yalhule Fancy Paris

Part V: Cooperation and activity

Large-scale carnival, a large-scale convention and exhibition activity that combines merchandise display and recreation in one.

By the Yagyu company to finalize the program, provide venues, responsible for the approval, provide on-site coordination and maintenance of order of the personnel, but do not invest in funds; Guangzhou gallery decoration to invest in the initial start-up funds to ensure that the uniqueness of similar enterprises at the scene; Guangzhou City, Zhiyong advertising is responsible for the overall program planning, the overall publicity, the operation of the event.

At the same time to determine the organizer for the Yajulee Group, co-organizer for the Guangzhou Gallery Decoration Company Limited, the organizer for the Guangzhou Zhiyong Advertising Company Limited, co-organizer for the exhibitors, such as home furnishing class? Decoration, building materials, furniture sales, curtains and fabrics, landscaping and other companies; home appliances? Home appliance plaza, air conditioning, audio, computers and other companies; life? Communications, drinking water, schools, vehicles, clothing, insurance and other companies.

Part VI: Promotion and Merchants

Coordination of the relationship between the parties, the overall program is determined, by the Guangzhou Gallery Decoration Co., Ltd. is fully responsible for the activities of the Merchants, Guangzhou Zhiyong Advertising Co.

Merchants schedule:

After the program is determined to the day before the event to be held on 4.10-4.23;

Merchants object:

Home class? Building materials, furniture sales, curtains and fabrics, landscaping and other companies;

Home appliances? Home appliance plaza, air conditioning, audio, computer and other companies;

Living category? Communication, drinking water, schools, vehicles, clothing, insurance and other companies.

l The above investment in the implementation of the process to maintain the uniqueness of similar enterprises.

The number and form of exhibitors:

The total number of exhibitors to maintain at about 15, exhibitors can be physical exhibition, image display, in the process of exhibitors to reflect the site promotion? Benefits The company's products and services have been widely recognized as the best in the world, and the company's products and services have been widely recognized as the best in the world.

Promotional tools depending on the specific circumstances of the business, but the requirements, each exhibitor must provide 50 gifts worth 50 yuan, so that on-site activities are free of charge to the owners and the audience.

Part VII: Activity content and schedule

Adjustments can be made on a case-by-case basis

Date

Time

Arrangement of the event

April 23

9:30?9:35

The host announces the list of exhibitors and introduces the content of the event.

9:35?9:45

Exhibitors' speeches and introduction of products and services.

9:45-12:00

Large-scale dance

12:00-----13:00

Program performances, including house model and car model performances, barbecue, snacks, interactive games, piano performance, male and female solo and chorus.

13:00?14:50

Program performance, including house model, car model performance, barbecue, snacks, interactive games, piano performance, large-scale dance, male and female soloists and chorus,

14:50--15:15

Interactive games

15:15-15:30

Lucky draw with you

15:30

Product auction

April 24

9:30?9:35

Start of publicity activities

9:35?9 :40

Speeches by exhibitors, promoting products and services.

9:40?11:40

Programs, including model houses, model cars, barbecue, snacks, interactive games, piano performance, large-scale dance, male and female soloists and chorus,

11:40?12:00

Product Auction

13:00?13:05

Interactive Games

13:05?15:10

Programs, including model houses, model cars, barbecue, snacks, interactive games, piano playing, large dance, male and female soloists and chorus,

15:50-16:00

Lucky draw with you

Program, activity description:

1, product introduction: each exhibitor provides 5 minutes center stage product or service introduction, explaining the preferential measures;

2, product auction: each exhibitor to provide a product, one dollar auction, according to the highest price;

3, interactive games: pair of touch, clip balloons, idioms solitaire, send gifts, provided by the exhibitors, reward participants. reward participants.

4, on-site games: darts, treasure hunt

5, barbecue and snacks: free barbecue and gourmet food for the audience to enjoy;

6, and you have the gift of the big lottery: unified production of the subscription, subscription product book, according to the number of the lottery, set up awards depending on the situation.

7, performance activities: the above is only to define the direction of the show, that is, the basic content, to be determined after the program, and then provide a detailed list of programs for the organizers and co-organizers to confirm. Each program, daily program content is different, the performance of different actors.

Chapter VIII: Activity site layout

Activity site consists of three major areas, one is the performance area, one is the exhibition area, one is the play area. Performance area set the center stage, including the stage, double arch, backdrop, sound, carpet;

Exhibition area is listed around the performance area, each exhibition area according to the standard set 3?3 meters specifications, provide spacing barriers and a set of supporting tables and chairs;

Play area set up a barbecue, snack tasting area and self-help amusement area, specifications according to the 3?3 meters.

Peripheral environment rendering arrangement of 8 air floats.

Specific site rendering to be determined after the overall program to provide a separate, this is omitted.

Chapter 9: Feasibility Analysis

6, unprecedented appeal

This activity is organized by the Yajulee Group, which determines that the influence and appeal of this exhibition will certainly reach a peak, and at the same time, it also provides an excellent opportunity for the businessmen to enhance the grade and taste, and promote credibility and reputation.

2, more than 10 related industries joint exhibition

This activity integrates real estate, decoration, building materials, automotive, home appliances, more than 10 industries, composed of industrial strengths of the resources of the joint exhibition. In this way, that avoids the situation of a single industry promotional cold field, and will not cause the loss of the relevant target consumer groups.

3, the exhibition dissemination influence far-reaching

The organization of this event, the integration of the advantages of various industries, the start of the real estate, automotive consumer market, stimulate domestic demand, promote economic growth. All exhibitors can **** enjoy the spread of this effect, to promote the purpose of corporate image publicity.

7, star-studded, wonderful

The two-day exhibition activities, not only a wonderful interpretation of song and dance, there are a variety of interesting games, in addition to a special invitation to the band, dance combination, so that the audience's passion for unlimited warming. A series of colorful programs, so that people have fun watching and playing. In addition, a wealth of prizes and exquisite souvenirs for each participant! Interactive participatory.

Chapter 10: Activity budget

a. Activity funding consists of the following parts:

1, publicity costs, including Huadu TV, Huadu News, Trend, Trend Business News, Fudu car, Trend Network, the total **** about 50,000 yuan;

2, the site setup costs (including the stage, air floats, sound, background panels, booths Layout, etc.) about 30,000 yuan;

3, performance costs, each day is expected to be 10,000 yuan, 2 days total of about 20,000 yuan;

Total: 100,000 yuan

Second, the cost of apportionment:

Gallery decoration investment of 30,000 yuan, used as a start-up capital for the event.

Other exhibitors are expected to charge 6,000-10,000 yuan per booth for 15 booths;

Art Gallery invested in the event approval, venue and booths, and is responsible for the invitation of owners.

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