What is the design concept of LOGO_How to write the concept of design logo

What is the design concept of LOGO?

Enterprise logo is an enterprise's image representative, deepen the consumer's brand impression, is the core of the enterprise's visual communication elements, but also the enterprise for the information dissemination of the dominant force. logo design directly embodies the enterprise's business philosophy and cultural characteristics, equal to the identity of the identity in the community, so the enterprise logo literacy design can not be divorced from the actual situation of the enterprise. So, what does the concept of corporate logo design contain?

1. Symbolic beauty

Corporate logo design, which itself is a symbol design. It contains the forms, symbols and colors of the things to be identified, making it a graphic symbol with complete artistry. logo design is simple and abstract, sometimes even directly using ready-made text symbols, but completely different from text symbols. Corporate logo design is presented in the form of graphics, with distinctive artistry and popularity.

2. Characteristic beauty

The logo of the enterprise represents the category characteristics of the enterprise, and strengthens the art to achieve *** with the understanding of the artistic effect. In the logo design of the enterprise, show the form is not uniform, different designs have different similar beauty, and more artistic charm.

3. Cohesive beauty

Corporate logo design is simple and clear, with artistic composition principles. The logo of the enterprise is often used in various documents, publicity, advertising, film and television works. It is the concentration of the enterprise's cultural value, which can reflect its own unique and complete symbolic beauty in the visual communication, and it can also produce a strong decorative beauty.

4. Simple beauty

Corporate logo design is an artistic means to clearly express different artistic values. It is this highly simple design that can represent the image of the company. This simple, highly aesthetic design is the difficulty of corporate logo design.