Li Ning's brand is controversial because of official publicity. Should we hate a star and resist the products he endorses?

I don't think I should boycott the products endorsed by a star just because I hate him. Li Ning brand has always been a high-quality national brand in China, with accurate positioning and national fashion design. China Li Ning? Go to the international stage and publicize China's traditional culture to the whole world; As well as Xinjiang cotton, which has been popular on the Internet recently, Li Ning has always insisted on writing Xinjiang cotton into the material label and supporting domestic Xinjiang cotton with practical actions. This behavior of Li Ning quickly won the favor of the Chinese people. It can be seen that Li Ning lives up to its reputation? The light of domestic products? . To some extent, it is a marketing method of brand strategy adopted by Li Ning. Because Sean Shaw is a popular star, the traffic strength is very strong. Li's endorsement can be used to prove that this time it is a strong combination of capital strength and traffic strength, making full use of Sean Shaw's traffic fever to promote the brand, promote sales and improve the competitiveness of the domestic market.

Li, a domestic brand, declared Sean Xiao as the global spokesperson. Before Li Ning announced that it would insist on using Xinjiang cotton, now the top traffic like Shawn Xiao has also joined in, which is bound to stimulate everyone's love and confidence in Xinjiang cotton. Once officially announced, in addition to the pre-sale goods, the platform has been sold out of stock, showing how powerful Sean Star's star image influence is, first-class goods. However, this is a godsend for Li Ning, which makes Li Ning's stock soar and gain economic benefits. For national brands, we should give consideration to the unity of economic benefits and social benefits.

As teenagers in the new era, we should establish a correct value orientation, a scientific and reasonable consumption concept, maintain keen discrimination and judgment, and rationally treat the phenomenon of celebrity endorsement. After all, we usually pay more attention to the quality of the brand when shopping, to see whether the products we buy meet our consumption needs and whether they can meet our consumption needs to the maximum extent. To a large extent, businesses are looking for suitable brand spokespersons because of a certain business strategy, and use the traffic of contemporary hot stars to increase sales, expand popularity and enhance the influence of products.