Enterprise supply chain management

Supply chain management refers to a management method that effectively organizes suppliers, manufacturers, warehouses, distribution centers and distributors to manufacture, transport, distribute and sell products under the premise of meeting a certain level of customer service, so as to minimize the cost of the whole supply chain system. Below I have compiled articles about supply chain management for you. Let's see:

1. The necessity of supply chain management

In the traditional enterprise operation, supply and marketing are hostile and irrelevant, and the coordination of the whole system is also very poor. Not only is the plan between the enterprise and the supplier inconsistent, but all departments within the enterprise only pay attention to arranging their own activities, and the interests of the departments are higher than the overall interests. In this era of fierce competition, such enterprises are easily eliminated.

Supply chain management just makes up for the shortcomings of traditional enterprise operation. It organizes all node enterprises in a supply chain from raw materials, production to sales, optimizes all links, and makes the means of production become value-added products through all links at the fastest speed, and finally reaches consumers.

From the perspective of cost, supply chain management is not limited to controlling costs within enterprises, but optimizing enterprise management in all aspects of operation; From the perspective of inventory management and goods flow, supply chain members coordinate all links to speed up goods flow and minimize goods storage; From the perspective of risk and planning, supply chain members will discuss whether the plan, financial crisis or economic downturn will be borne by supply chain members when facing competition. It can be seen that supply chain management not only reduces the cost and social inventory of enterprises, but also optimizes the allocation of social resources. More importantly, it realizes the effective connection between production and sales. Supply chain management is more dynamic than traditional logistics management, which can bring substantial benefits to all members of the supply chain and make enterprises more competitive.

2. Key issues of supply chain management and domestic status quo

High-quality supply chain management can enhance the competitiveness of enterprises, but it cannot be blindly applied to enterprises. The implementation of supply chain management must pay attention to the following issues: First, the distribution link is very critical in supply chain management. Is it a direct transshipment strategy or a classic distribution strategy? How many transshipment points are needed for transshipment? These all depend on the enterprise and cannot be blindly followed. In order to minimize inventory ordering and storage costs, terminal channels should make demand forecasts. Secondly, supply chain integration and strategic partners, the key to supply chain integration is information sharing and operation planning. Obviously, what information * * * enjoys, how * * * enjoys, how to influence the design and operation of the supply chain, what degree of integration is achieved, and what type of partnership is implemented have become the key to supply chain management. Thirdly, product design and information decision, effective product design in supply chain management can promote the development of enterprises, so it is very important to update product design and develop new products. The basic problems of supply chain management are what kind of data to transmit, how to analyze and use the data, the influence of network and the role of e-commerce. Therefore, information technology and decision support system are the key factors to promote effective supply chain management, and also become the main tools for enterprises to gain market competitive advantage. Finally, the measurement of customer value, the index to measure an enterprise's contribution to society and customers is customer value, which is measured according to all the goods, services and intangible influences provided by the enterprise.

The introduction of supply chain theory in China is not long, and the research and practice are in the initial stage. Especially in the manufacturing industry, although SCM has been widely concerned and strongly supported by managers, the understanding of its fundamentals is very insufficient. Because of the close relationship between SCM and logistics management, many people simply look at supply chain management from the perspective of logistics management.

However, it is gratifying that everyone has recognized and preliminarily explored supply chain management. Although there are still many obstacles to put it into practice, we believe that supply chain management will have a bright future in China.

3. Optimization of supply chain management

In the past, enterprises only paid attention to suppliers and manufacturers, ignoring other links, not to mention the strategic management of supply chain. In fact, in order to make an enterprise's supply chain work well and benefit the enterprise, it is necessary to improve the understanding of supply chain management, speed up the popularization of modern information technology, learn from high-quality supply chain management experience, deeply study its own supply chain, optimize every link, and then integrate all nodes to establish a set of supply chain management scheme suitable for its own enterprise.

Wal-Mart's supply chain management is a good example. The key to its success lies in an advanced and efficient logistics and supply chain management system. Wal-Mart's excellent logistics distribution system, smooth and convenient transportation system and? Unified order, unified delivery? The new management method improves the inventory turnover rate and reduces the inventory cost. At present, 88% of Wal-Mart's goods are delivered by the distribution center, while its competitors can only reach the highest level of 50%. Compared with its industry level, the sales cost is reduced by about 2%. Wal-Mart's concept of production and marketing alliance also saves a lot of sales costs for enterprises.

Of course, each enterprise's supply chain is different and its management methods are different. Wal-Mart starts from the perspective of production and marketing alliance; Toyota and Nike are from the perspective of network chain, while Li & Fung's supply chain management optimization is based on the integration of suppliers. No matter how different enterprises are, supply chain management optimization has one thing in common, that is, watching, thinking and doing. First, we should have a pair of sharp eyes to see what the market really needs. Secondly, we should have a smart brain and make a supply chain planning suitable for enterprises according to the needs. Finally, you should have agile limbs and be able to respond to the plan quickly, that is, to execute the plan.

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