Traditional Culture Encyclopedia - Traditional virtues - Wahaha company distribution channel width mode belongs to ()
Wahaha company distribution channel width mode belongs to ()
Widely distributed. Extensive distribution strategy, also known as universal distribution strategy or intensive distribution strategy, manufacturers try their best to promote their products through many wholesalers and retailers. This channel strategy is suitable for standard parts in consumer goods and industrial products with low prices and high purchase frequency. The advantages of this strategy are: wide market coverage, more opportunities for buyers to get in touch with products, and wider sales network for manufacturers in a short time, which is very beneficial for ordinary consumers or distributors to buy in bulk. However, this strategy also has some shortcomings, such as increasing sales expenses, resulting in an increase in inventory. At the same time, manufacturers need to deal with a large number of wholesalers and retailers, which also increases the complexity of sales management.
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