What does shoot advertising prospects mean

The meaning of shoot advertising prospect is the future of the shoot advertising industry.

From the macro level, the future trend of the advertising industry must be good. On a micro personal level, the future of the advertising industry must also be good as well. Once you've made a name for yourself in the industry, and then jumped out with your resources and connections, you can basically realize your freedom of wealth to a certain extent.

Characteristics of the advertising industry:

Internet advertising holds up half of the sky.In 2017, among the four traditional media, namely television stations, radio stations, newspapers, and periodicals, the advertising turnover of the first three categories showed negative growth in 2017, and only periodicals showed a small increase.

From an overall perspective, data from the Prospective Industry Research Institute shows that traditional media advertising turnover slipped by nearly 5 billion yuan in 2017, while Internet advertising turnover totaled 297.515 billion yuan, which is already close to half of the advertising industry's entire advertising turnover in 2017. Obviously, Internet advertising has carried the banner of China's advertising industry.

The development trend of the advertising industry:

Mobile Internet advertising is growing rapidly. TV media has always been the main channel for advertising in China, occupying more than 40% of the advertising market share. However, along with people transferring the main way of obtaining information and entertainment to the Internet, more and more consumption behaviors of colleagues take place on the Internet, and advertisers gradually increase their efforts to advertise on the Internet.

In 2012, the scale of China's online advertising market was about 77.31 billion yuan, and in 2016 it nearly quadrupled compared to that, and by the first three quarters of 2017 it had exceeded 250 billion yuan. Obviously, with the popularization of smart terminal devices, the increasing number of mobile Internet users and the emergence of mobile advertising and marketing platforms, mobile Internet advertising will become mainstream in the future.