Traditional Culture Encyclopedia - Traditional virtues - How to manage intermediary stores with low cost and high energy efficiency?
How to manage intermediary stores with low cost and high energy efficiency?
1. Capture the behavior of shop assistants and shelf displays through the camera, and support cloud-based shop patrol. Push the on-the-job time, service arrival rate, shelf display and other data to the operation end in real time to improve the management efficiency of the store. The voice recognition system on the digital shelf will analyze the voice of the shopping guide, detect the proportion of standard voice, and help the shopping guide to continuously improve the marketing ability.
2. Collect the running status and customer behavior data of the display equipment through sensors and cameras. Based on the detected customer age, gender and other information, trigger the screen to display personalized marketing content.
3. Deploy smart cameras. The camera can quickly identify the customer's identity information through algorithms, locate new and old customers, members and other information, and push the customer's consumption records and shopping preferences to the shop guide's mobile phone according to the identity information and browsing lines, thus realizing pre-service and personalized marketing.
4. Use digital equipment to display and enrich the interactive forms between customers and commodities by scientific and technological means. Show new products, promotions, advertisements and other contents to customers more fully. Triggering interactions at the first time when customers are close to the shelves, including AR, mini-games, etc., to attract customers to extend their stay in front of the shelves. When the customer touches the product, the interactive screen will immediately display the product details page, preferential activities and other information to help the customer screen the product. Brands no longer rely on shopping guides, that is, artificial ways to sell or convey brand ideas and consumption information. Shelves play the role of "virtual shopping guides".
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