Traditional media monopoly position from where

The monopoly position of traditional media comes from the following points:

1. The formation of the monopoly position of traditional media can be traced back to before the middle of the 20th century, when traditional media such as newspapers, radio and television had the following advantages.

2. Capital Advantage: Traditional media require large amounts of capital to establish, operate and maintain media platforms and to hire personnel, and companies with sufficient capital are more likely to dominate the market.

3, technical barriers: the traditional media at that time need to use a lot of technical equipment to publish and broadcast, the use of these technical equipment requires the cooperation of professional and technical personnel, the technical threshold is higher.

4, content advantage: traditional media gathered a large number of news and information resources, can provide a large number of news reports and entertainment programs.

5. Channel advantage: traditional media have the advantage of diversified channels, which can provide different entertainment programs and information services for different audiences.

6. The above factors led to the formation of a monopoly of traditional media before the mid-20th century, and with the development of the Internet, new media such as social media, digital media, etc. also slowly make up for the disadvantages of the traditional media, and gradually formed a diversified media ecosystem with the traditional media together*** with the composition.