How should 20 19 e-commerce develop and how to play to promote the explosion?

Driven by demand, the scale of online advertising revenue continues to grow.

According to the data released by China Internet Information Center, by the first half of 20 19, the number of netizens in China reached 854 million, an increase of 25.98 million compared with the end of 20 18, and the Internet penetration rate reached 6 1.2%. Among them, the number of mobile phone users reached 847 million, accounting for 99. 1% of netizens. Driven by the high popularity of Internet users and mobile phone users, the development of all industries depends on Internet technology, and focuses on the promotion of online advertising. According to the data published by iRsearch, the scale of online advertising market in China has been growing from 20 14 to 20 18, reaching 48,435,438+billion yuan in 20 18, 2 1 billion yuan more than that in China. From the perspective of a single quarter, the scale in the fourth quarter was the largest, reaching 654.38+049.32 billion yuan. In the first half of 20 19, the scale of online advertising market in China reached 259.26438 billion yuan, and the growth rate showed an upward trend.

With the help of multiple sectors, e-commerce network advertising business has the strongest ability.

From the subdivision of online advertising, it mainly includes e-commerce advertising, information flow advertising, search advertising, brand graphic advertising, video patch advertising and other important fields. With the change of online shopping consumption habits, e-commerce advertising has become its main segment. In the first half of 20 19, e-commerce advertising revenue accounted for 35.05%; Information flow advertisements and search advertisements account for 28.40% and 16.35% respectively, accounting for a relatively large proportion. Revenue from other branches accounts for less than 10%.

In 20 18, the advertising revenue of e-commerce advertising in China was 16075438+0 billion yuan, accounting for 33.20% of the total online advertising revenue. In the first half of 205438+09, the online advertising revenue of e-commerce reached 90.853 billion yuan, accounting for an increase of 35.05% over the previous year. It is estimated that in the third quarter of 20 19, with the development of e-commerce advertising on the Double Eleven, e-commerce advertising revenue is expected to reach 200 billion yuan.

Multi-enterprise competition, Alibaba advertising revenue is far ahead.

Judging from the current situation of enterprise development, Internet companies represented by Alibaba, Baidu and Tencent, and take-away platforms represented by Meituan have laid out advertising markets one after another to accelerate their competitive position in the field of online advertising. According to the data released by various enterprises, in the first half of 20 19, Alibaba's advertising revenue was far ahead, reaching 72.073 billion yuan; Baidu's advertising revenue ranked second, at 36.894 billion yuan, nearly double the gap with Alibaba. The advertising revenue of Tencent and JD.COM in the first half of 2019 was 29.809 billion yuan and 1922 10 billion yuan respectively. The advertising revenue of other enterprises is below10 billion yuan, but it is still an important source of income for the company.

Note: The initial statistics of Sohu, sogou, Weibo and Sina are USD, which is converted according to the highest median price of RMB against USD of 65,438+0 =6.6850 in the first half of 2065,438+09.

In 2065438+2009, e-commerce advertising will continue to exert its strength.

20 19 entered 10, and it was the preparation stage of the annual "Double Eleven" shopping carnival. The substantial increase in the annual turnover of Tmall's "Double Eleven" is inseparable from the precise promotion and marketing of e-commerce advertisements in the early stage. Therefore, it is expected that e-commerce advertising revenue will increase strongly in the third and fourth quarters of 20 19, and the annual e-commerce revenue scale is expected to exceed 200 billion yuan.