How did the Chaoshan people do business?

Chaoshan commission house

Commission house is the predecessor of the modern exchange, but also the development of the polder trade. In the ancient polder, some of them had already set up commission houses, but most of them were presided over by "middlemen". Some of the pigs even hand-held a pole weighing, business once the deal, he will be in the face of the two sides, to you over the weighing, and clear the amount, each pay the money, the end of some of the sale.

Commissioned line and the general polder is different, it is founded by the collective, only to provide the site and the public scale, the price is negotiated by the buyer and seller, commissioned by the line does not intervene. After the sale is completed, the scale by the commission line, both sides hold a bill, respectively, to pay the commission of two cents, that is, 2% of the amount of commission, the commission is referred to as "commission".

In the old days, there were no scales, only wooden scales, which were suspended from the beams. Regardless of which the main weighing staff, or open a small single commission collectors, individuals have a great skill, that is, a strong memory and a high degree of oral calculation talent. For example, chickens and ducks line, two geese just hung on the scale hook, he listened to the unit price while asking for the name, a hand accurately stroked open the weighing hammer rope, mouth singing up: "Come ah - - now ah - - Yu big brother goose two ah - - Yu big brother goose two ah - - Yu big brother goose two ah. -Yu Da Di goose two forty-two pounds and four taels ah - price a six and a half ah - **** seventy dollars and seventy cents ah! " Back then, the use of the scale or sixteen taels, the conversion is quite difficult. Not waiting to write a list of people dialing the abacus beads, he has quickly reported the amount, accurate to the minute, rounded up to five, very few errors, such as God's help, regardless of the line of fruits, fish, vegetables, chickens and ducks, firewood and charcoal line, there are one or two of these wizards, everyone says this is a real "financial vice". Their eyesight "once accurate" is equally rare. Doing business is all about one-time accuracy. Division scale people, if the estimate is not accurate, the scale hammer rope is always stroking over and over, a scale to half a day, behind the long line, it will roar up. Also, most of the scale is gross weight, such as a basket of cabbage, to quickly determine the bamboo basket is two and a half pounds, three pounds, or soaked in water, there are four pounds, to be deducted, reported the net weight, so as not to allow any party to suffer. This is also hard work.

There were all sorts of strange industry language in the commission line, as a trade secret, only in the bargaining, even if outsiders hear, as heard in the sky, such as listening to the black language. These secret language, and different, cattle Wei Wei have cattle Wei of the secret language, pig Wei Wei have pig Wei of the secret language, herbal lines have herbal lines of the secret language. Such as vegetable line, with "Ding Tian Chun Luo language delivery Gong Xu Tian" instead of 1 to 10 the 10 number of words. There is actually a lot to be said for this. The first stroke of the character Ding is "one", the first two strokes of the character Tian are "two", the first stroke of the character Chun is "three"", the top of the character Luo is "four", and the top of the character Luo is "four". "four", the upper right corner of the word "language" is "five", the upper corner of the word "intercourse" is "six", and the upper corner of the word "goods" has "seven", which is similar to the word "seven". The character for goods has "seven" in the upper corner, which is similar to the character for "seven", the character for male is "eight", the first two strokes of the character for Xu are "nine", and the character for field is "ten" in the center. In addition, the "pig in the secluded", "cotton lake secluded", hu kind of all kinds of, today few people know.

After the founding of the PRC, the commission house has been incorporated into the local functional departments, initially called the exchange, then the market service station, and then the market management office. The market is still divided into a number of specialized markets. However, rural people still used to be called "line", into the market transactions called "on the line". Commissions have become known as handling fees and are standardized at 1 percent for each side.

The Chaoshan merchants

The Chaoshan merchants are one of the three traditional Chinese merchant gangs. Their origins can be traced back to the Ming Dynasty, and compared to the Jin and Hui merchants, the Chaoshan merchants have been around for a long time and have had a profound influence in the world.

Secret of doing business

The skill of selling more at a lower profit and shipping at a lower price

The Chaoshan people attach more importance to the circulation of cash, and in their words, "a hundred credits are better than fifty cash", and on top of this tradition, selling more at a lower profit is the "killer mace" of almost all of the Chaoshan merchants. On top of this tradition, thin profits and high sales are the "killer app" of almost all Chaozhou merchants. Many people mistakenly think that Gome is a Beijing store, in fact, behind the "helper" is Shantou Huang Guangyu. As the retail sector leading brother of the Gome, the real has been the Chaoshan people's business philosophy of small profits and high sales to the extreme. Huang Guangyu opened a store at the beginning of one of the tricks is to ship at a flat price, that is, Gome appliances from the manufacturers of the purchase price is how much, to how much money to ship, not a penny price increase. Chaoshan people never lose money in business, although Gome sells electrical appliances do not make money, but earned popularity - so that home appliances like batteries, antennas, headphones, headphones, tapes, cabinets, and other products sales to bring a lot of customers. They generally do not care about the price of such products, and is urgent, most are willing to buy together, the long-term accumulation of profits is very substantial. In addition, because of the large number of sales, home appliance manufacturers to Gome advertising, Gome and won the word of mouth. The most important thing is that manufacturers have the end of the year sales rebates, cumulative earth, rebates are equally substantial.

Businessman without domain

"Businessman without domain", is to say that the Chaoshan people in the business process is always ready to change, flexible to adapt to the market. For example, when a new building is built, the Chaoshan people will join together to open a series of stores on a new street, such as decorative material stores, hardware stores, curtain stores, etc., targeting the needs of families in the new houses, the stores' services and products complement each other and bring popularity to each other. After a year or two, the Chaoshan lineups would also change their faces, turning into restaurants, drugstores, hair salons, and so on. In addition, Chaoshan people have the habit of getting together for tea, and at this time their talk is always about buying and selling opportunities, channels and experience exchange. This invariably makes the Chaoshan store equivalent to a "business information center", and the effective use of information is an indispensable means for the success of shopping malls.

Skills of carrying goods

In the commodity wholesale industry, in order to attract downstream customers among their peers, Chaoshan merchants often use the best-selling products as bait, and intentionally ship at a loss to attract more downstream merchants to buy goods. The downstream buyers will definitely buy other high-margin products, and on the macro level, the retailers still make a profit. As a means of retailing skills, deliberately selling one or two of the best-selling products below cost to give the impression that the whole store is cheap, but also to drive the sales of other high-margin products.

The trick of exchanging goods

This is a customary means for Teochew merchants to cut costs. Some wholesalers often with some other Teochew Department of wholesalers to exchange each other low-priced channels to get goods, so both sides can get the lowest price from the manufacturer of goods, so that they are in the industry more than a few of the lowest price of the product resources, there are more small stores to buy goods. Mastering more than one kind of leverage to attract customers, the mall in the more a chance to win.

Chaoshan commission line

Commission line is the predecessor of the modern exchange, but also the development of the polder trade. Ancient polder, some have set up a commission house, but most of them are presided over by the "middleman". Some pigs even carry a rod in the weighing, business once the deal, he will be in the face of the two sides, to give you over the weighing, and clear the amount, each pay the money, the end of a sale.

Commissioned line and the general polder is different, it is founded by the collective, only to provide the site and the scale, the price is negotiated by the buyer and seller, commissioned by the line does not intervene. After the sale is completed, the scale by the commission line, both sides hold a bill, respectively, to pay the commission of two cents, that is, 2% of the amount of commission, the commission is referred to as "commission".

In the old days, there were no scales, only wooden scales, which were suspended from the beams. Regardless of which the main weighing staff, or open a small single commission collectors, individuals have a great skill, that is, a strong memory and a high degree of oral calculation talent. For example, chickens and ducks line, two geese just hung on the scale hook, he listened to the unit price while asking for the name, one hand accurately strokes open the scale hammer rope, mouth singing up: "Come ah - - now ah - - Yu big brother goose two ah - - Yu big brother goose two ah - - Yu big brother goose two ah -Yu Da Di goose two forty-two pounds and four taels ah - price a six and a half ah - **** seventy dollars and seventy cents ah! " Back then, the use of the scale or sixteen taels, the conversion is quite difficult. Not waiting to write a list of people dialing the abacus beads, he has quickly reported the amount, accurate to the minute, rounded up to five, very few errors, such as God's help, regardless of the line of fruits, fish, vegetables, chickens and ducks, firewood and charcoal line, there are one or two of these wizards, everyone says this is a real "financial vice". Their eyesight "once accurate" is equally rare. Doing business is all about one-time accuracy. Division scale people, if the estimate is not accurate, the scale hammer rope is always stroking over and over, a scale to half a day, behind the long line, it will roar up. Also, most of the scale is gross weight, such as a basket of cabbage, to quickly determine the bamboo basket is two and a half pounds, three pounds, or soaked in water, there are four pounds, to be deducted, reported the net weight, so as not to allow any party to suffer. This is also hard work.

There were all sorts of strange industry language in the commission line, as a trade secret, only in the bargaining, even if outsiders hear, as heard in the sky, such as listening to the black language. These secret language, and different, cattle Wei Wei have cattle Wei of the secret language, pig Wei Wei have pig Wei of the secret language, herbal lines have herbal lines of the secret language. Such as vegetable line, with "Ding Tian Chun Luo language delivery Gong Xu Tian" instead of 1 to 10 the 10 number of words. There is actually a lot to be said for this. The first stroke of the character Ding is "one", the first two strokes of the character Tian are "two", the first stroke of the character Chun is "three"", the top of the character Luo is "four", and the top of the character Luo is "four". "four", the upper right corner of the word "language" is "five", the upper corner of the word "intercourse" is "six", and the upper corner of the word "goods" has "seven", which is similar to the word "seven". The character for goods has "seven" in the upper corner, which is similar to the character for "seven", the character for male is "eight", the first two strokes of the character for Xu are "nine", and the character for field is "ten" in the middle of the character for "ten". In addition, the "pig in the secluded", "cotton lake secluded", hu kind of all kinds of, today few people know.

After the founding of the country, the commission house has been incorporated into the local functional departments, initially called the exchange, then the market service station, and then the market management office. The market is still divided into a number of specialized markets. However, rural people still used to be called "line", into the market transactions called "on the line". Commissions have become known as handling fees and are standardized at 1 percent for each side.

The Chaoshan merchants

The Chaoshan merchants are one of the three traditional Chinese merchant gangs. Their origins can be traced back to the Ming Dynasty, and compared to the Jin and Hui merchants, the Chaoshan merchants have been around for a long time and have had a profound influence in the world.

Secret of doing business

The skill of selling more at a lower profit and shipping at a lower price

The Chaoshan people attach more importance to the circulation of cash, and in their words, "a hundred credits are better than fifty cash", and on top of this tradition, selling more at a lower profit is the "killer mace" of almost all of the Chaoshan merchants. On top of this tradition, thin profits and high sales are the "killer app" of almost all Chaozhou merchants. Many people mistakenly think that Gome is a Beijing store, in fact, behind the "helper" is Shantou Huang Guangyu. As the retail sector leading brother of the Gome, the real has been the Chaoshan people's business philosophy of small profits and high sales to the extreme. Huang Guangyu opened a store at the beginning of one of the tricks is to ship at a flat price, that is, Gome appliances from the manufacturers of the purchase price is how much, to how much money to ship, not a penny price increase. Chaoshan people never lose money in business, although Gome does not make money selling appliances, but earned popularity - so that small accessories such as batteries, antennas, headphones, tapes, cabinets, and other products sales to bring a large number of customers. They generally do not care about the price of such products, and is urgent, most are willing to buy together, the long-term accumulation of profits is very substantial. In addition, because of the large number of sales, home appliance manufacturers to Gome advertising, Gome and won the word of mouth. The most important thing is that manufacturers have the end of the year sales rebates, cumulative earth, rebates are equally substantial.

Businessman without domain

"Businessman without domain", is to say that the Chaoshan people in the business process is always ready to change, flexible to adapt to the market. For example, when a new building is built, the Chaoshan people will join together to open a series of stores on a new street, such as decorative material stores, hardware stores, curtain stores, etc., targeting the needs of families in the new houses, the stores' services and products complement each other and bring popularity to each other. After a year or two, the Chaoshan lineups would also change their faces, turning into restaurants, drugstores, hair salons, etc. In addition, Chaoshan people have the habit of getting together for tea, and at this time their talk is always about buying and selling opportunities, channels and experience exchange. This invariably makes the Chaoshan store equivalent to a "business information center", and the effective use of information is an indispensable means for the success of shopping malls.

Skills of carrying goods

In the commodity wholesale industry, in order to attract downstream customers among their peers, Chaoshan merchants often use the best-selling products as bait, and intentionally ship at a loss to attract more downstream merchants to buy goods. The downstream buyers will definitely buy other high-margin products, and on the macro level, the retailers still make a profit. As a means of retailing skills, deliberately selling one or two of the best-selling products below cost to give the impression that the whole store is cheap, but also to drive the sales of other high-margin products.

The trick of exchanging goods

This is a customary means for Teochew merchants to cut costs. Some wholesalers often with some other Teochew Department of wholesalers to exchange each other low-priced channels to get goods, so both sides can get the lowest price from the manufacturer of goods, so that they are in the industry more than a few of the lowest price of the product resources, there are more small stores to buy goods. Mastering more than one kind of leverage to attract customers, the mall is more than one point to win the opportunity.