Enterprises are unwilling to transform, what is the last word?

Even today, B2B platform is in full swing, some traditional enterprises still resist accepting the online mode and are unwilling to transform, mostly because of the reasons recognized by the enterprises themselves and the management. Through contact and communication, the reasons are mainly summarized as two points:

1. Can't abandon the old thinking and form a mindset.

Traditional enterprises should think more simply about how to solve users' needs, and often focus on channels, so how to find more distributors has become a very important issue. They don't want to transform, feel that the existing resources are not enough, and it is not necessary, but the extremely high offline human and material costs make the immediate resource expansion extremely slow, so they are caught in such a dilemma:

On the one hand, we can't find more resources to expand our business, on the other hand, we can't make changes on the existing resources.

2. Don't dare to do it, for fear of becoming a martyr pioneer.

Of course, there are also some traditional industries that are looking forward to the transformation, but they are afraid of failure and dare not try. Following the above viewpoint, if traditional industries want to go online, online resources must be controlled and coordinated. Combining digital channels with physical channels will be much stronger than any single channel.