Who can describe the current economic situation in Zhejiang Province analysis and development prospects?

Provincial party committee, the provincial government put forward to create "brand province" strategic decision, which is both in response to the new situation of macro-control, the implementation of the scientific concept of development is an important initiative, but also in response to the requirements of economic development in Zhejiang Province, transforming the mode of economic growth, remanufacturing of Zhejiang's economic development advantages of the major decisions. Promote brand strategy, is the construction of "brand province" the core content. It is to adapt to economic globalization and the province's economic development requirements, promote economic restructuring and optimization, improve industrial level, enhance economic competitiveness, to ensure that Zhejiang's economy continues to walk in the forefront of the country's important measures and effective ways. The implementation of brand-name strategy to create a brand province laid a solid foundation Zhejiang is the first batch of the implementation of brand-name strategy of the province. In 1992, the provincial government put forward the strategic plan of publicity and development of brand-name products in document No. 2, the province's brand-name strategy around the remodeling of the new image of Zhejiang product quality and improve market competitiveness of the basic objectives, adhere to the focus on supporting the best and the strongest, and promote the sustained, healthy and rapid development of the economy. At present, Zhejiang Province has 139 Chinese famous-brand products, ranking second in China; the total number of Zhejiang famous-brand products has developed to 1039, among which 819 are industrial products, 215 are agricultural products, and 5 are traditional characteristic cultural products. Famous-brand product manufacturers in the fierce market competition, continue to expand the scale of production, and strive to expand market share, the comprehensive strength of enterprises and market competitiveness continued to strengthen, brand awareness and market share gradually increased. According to statistics, the sales value of industrial brand-name products accounted for 21% of the province's industrial enterprises above designated size, the total profit tax accounted for 40%, and exports accounted for 18% of the province's exports of industrial manufactured goods. The implementation of brand-name strategy plays a positive role in the healthy development of the local economy. Zhejiang Province, many places adhere to the "grasp the quality, expand the scale, increase the strength of the level, the image" of the work of the idea, internal training quality, external image, has achieved fruitful results. Wenzhou City, the implementation of the "quality of the city, brand-name industry", the overall level of product quality and quality of economic operation has improved significantly, the emergence of 25 Chinese brand-name products and two national quality management award-winning production enterprises, gathered "China's Shoe Capital", China Shoes Capital", "China Electrical Appliances Capital", "China Famous Garment City", "China Lock Capital", "China Pen Capital" and so on. 19 national production base, set up a good image of Wenzhou industry brand, but also for the "brand Wenzhou" to create a solid foundation. In the implementation of the brand-name strategy, the majority of enterprises to create a brand-name as an opportunity to promote enterprise quality management on the level, so that the province emerged a number of advanced models of quality management. They use the international advanced quality management methods, continuous quality management review, actively carry out quality management, through the upper and lower process survey, quality speech contest, skills competition, quality knowledge contest, product comparison test, QC group results published in the form of stimulating the staff to participate in the enterprise quality management enthusiasm and creativity, and to create a strong quality culture, to improve product quality, create a solid foundation for the famous brand strategy. Create a solid foundation for improving product quality and creating famous brand. The implementation of famous brand strategy promotes the upgrading of traditional industries. After the implementation of the famous brand strategy, some traditional industries have taken technological transformation and scientific and technological innovation as the breakthroughs, and their varieties have been constantly innovated, their quality has been improved, and their export, sales income and profit indexes have been generally improved, thus revitalizing their youthful vitality. On behalf of the textile industry, the international advanced level of shuttleless loom, the province has a few years ago from 3%, increased to more than 50%, the province's traditional textile industry as a whole has been upgraded. Ltd. has invested more than 600 million yuan in technological reforms from the 1990s to the present, applying electronic computer control to the fermentation and production process of yellow wine, and attacking some technical difficulties in the production of yellow wine, solving many technical problems that have plagued the yellow wine industry for many years. In accordance with the requirements of the brand province in-depth promotion of the brand strategy At present, the lack of international competitiveness of the strong brand is a constraint on the province's "brand province" an important factor in the construction. Although some enterprises in our province have a certain degree of visibility in the international community, but with international competitiveness of the world-class brand has not yet appeared; some enterprises are growing very fast, but the enterprise scale is not strong, the brand agglomeration and radiation is not strong, in the international market share is still very low; a lot of enterprises in the technological advances, but with independent intellectual property rights of the product is still less, the core technology is still imported from abroad; some enterprises are more adept at the commodity market to carry out their business in the market, but also to promote the brand strategy in the province. Some enterprises are better at operating in the commodity market, but not many of them can operate in the international capital market and futures market. In accordance with the cultivation of brands, enhance the brand, brand management, extend the brand, so that no brand labeling into a brand, a brand into a brand, cultivate more Chinese well-known trademarks and brand-name products, and strive to create a number of world-renowned brands, and strive to create a "brand province," the requirements of the next in-depth promotion of the brand-name strategy should focus on doing the following work: (1) Awareness-raising, adjusting ideas, around the "brand province" construction, deepening the brand strategy. To correctly understand and grasp the connotation of "brand province", and actively play the brand strategy in building "brand province" in the role of the main force. To start from the brand education, increase the government at all levels, the relevant departments and business leaders of the brand awareness education, through theoretical learning, methodological learning and practical learning, understanding and mastering the general law of creating a brand and can be applied to the practice of the brand strategy. To adjust the focus of the implementation of the brand strategy, and actively create a group of brand names with a considerable scale. From the practice of domestic and foreign famous brand strategy, from the characteristics of the economic structure of our province, with scientific and technological innovation and modern brand management, to promote the development of characteristic industries and block economy clusters, is to change the mode of economic growth, adhere to the protection of the construction and conservation of remediation and alleviate the pressure on the resource factors and the environment of the effective measures. The implementation of brand strategy, we must start from the most basic market research, to understand the same products, similar enterprises, the same industry product market situation, including market space, market positioning, market price, market services, marketing and business operation mode and corporate culture construction, to look for the market blind spot or blind spot, to create the market space of the brand, the formation of the development advantages of the brand. (B) strengthen research, scientific planning, efforts to cultivate, enhance brand concentration. To maintain the competitive advantage of the existing brand in our province on the basis of serious research to solve the outstanding problems and constraints in brand building, research brand strategy and economic development, social progress, resource utilization, environmental protection, and to further clarify the next step in the implementation of the brand strategy to create a "brand province" of the overall thinking and guiding ideology. Guiding ideology. To take the scientific concept of development as the guideline, closely around the provincial party committee, the provincial government to create a "brand province" strategic planning, to promote economic restructuring and optimization, improve the overall strength of the goal, in-depth implementation of the brand strategy as a hand, the comprehensive use of a variety of policy instruments, focusing on the resources, efforts, efforts to cultivate and develop a large number of brand-name products, drive the quality level of the province's enterprises, technological innovation, the ability of the province's enterprises, the quality level, technological innovation. The province's enterprise quality level, technological innovation and management level of the overall improvement, promote structural optimization, industrial upgrading and core competitiveness, to achieve our province from "manufacturing province" to "brand province" leap. To fully research on the basis of the actual economy of Zhejiang, from the point of view of the actual economy of Zhejiang, to formulate in line with the characteristics of Zhejiang's economy and the current situation of enterprises in the implementation of the brand-name strategy and development planning, focusing on cultivating and supporting a number of national brands and a number of world-class brands, expanding the province's brand name of the industrial sector, to increase the brand-name economy of the market share and coverage; to create a regional brand-name, service (three) brand-name and agricultural products brand-name on the effort, to drive the private economy, SMEs to improve product quality, to enhance the quality of products. Driving the private economy, small and medium-sized enterprises to improve product quality and technical level, comprehensively improve international competitiveness, shaping the overall image of the brand in Zhejiang; play a role in driving the brand and its integration of resources, promote the effective integration of resources, and promote the limited resources to the leading enterprises of the brand to gather, improve the industrial chain, and promote the upgrading of industries. (c) Promote the regional block economy to advantageous brand concentration, and actively create regional brand names. Zhejiang to enterprise clusters and industrial agglomeration as the characteristics of the block economy, is a major feature of the province's industrial economy. Further integration of this block economy, and its integration into the globalization of the industrial chain, help to enhance the international competitiveness of zhejiang manufacturing industry. To this end, to the manufacturing industry as the main industrial park to accelerate the integration, expansion and upgrading, in the full use of existing parks on the basis of highlighting the characteristics, strengthen the innovation, rational layout. To make up for the weak links in the industrial chain, and strive to extend the industrial chain, the formation of specialized division of labor, so that the block economic zone is not only a large number of simple agglomeration of enterprises, but also from product development to brand integration and expansion of a complete system, to become an international competitiveness of "made in zhejiang" base camp. To take the local conditions, classification and guidance methods, efforts to create a "regional brand" with Zhejiang characteristics. (d) Insist on giving full play to the role of the market mechanism, strengthening government services and guidance, and promoting the cultivation and development of famous brands. Give full play to the role of the market in promoting the cultivation and development of famous brands, and adjust the center of gravity of competition to improve product quality, enhance after-sales service, increase market share, and enhance the competitiveness of famous brands. By giving full play to the role of the market mechanism, actively promote enterprises to take the road of branding, guide enterprises to strengthen the analysis of consumer demand, marketing links, competitors, future market changes, combined with their own strengths to adjust the market strategy and establish a brand image. To focus on key industries, key enterprises and key products to create a brand name work. Local advantageous industries, provincial brand, hope to create a national brand, sprinting world-class brand products and enterprises to line up, focus, classified guidance, and strive to make a breakthrough as soon as possible. At the same time, we should focus on cultivating and developing strong brands in key industries and high-tech industries in advanced manufacturing bases. We should create an atmosphere of "thousands of enterprises competing for brand names and ten thousand enterprises creating brand names", and widely mobilize all aspects of society to participate in the implementation of the brand-name strategy. Further promote the reform of the administrative examination and approval system, continuously improve the quality and efficiency of services, and further optimize the soft environment of the government's economic services. Continuously intensify the efforts to combat counterfeiting and shoddy goods, and provide a favorable social environment for the cultivation and development of famous brands. Continuously improve the evaluation and recommendation of famous brands, and establish an orderly market competition environment and an evaluation and recommendation mechanism that conforms to the rules of competition, so as to ensure the smooth implementation of the famous brand strategy. On the basis of the agreement on mutual recognition of provincial brand names in the Yangtze River Delta region, continue to promote the exchange and joint protection mechanism of the brand name strategy in two provinces and one city. (E) Give full play to the role of policy leverage, and improve the supporting measures for brand building. The implementation of the brand-name strategy to create a large brand province is a difficult and complex systematic project, involving the market environment, industrial structure, financial investment, trade conditions and the legal system and other aspects of construction. Relying solely on the enterprise's own efforts is far from enough, the power of the state and the government's behavior in promoting the implementation of enterprise brand strategy has a pivotal role. The United States is a typical market economy, in encouraging enterprises to create brand names, the road to brand development has a lot of positive government behavior; Japan, South Korea and Europe, etc. are also in the incentives for enterprises to improve the quality of the creation of brand-name aspects of the adoption of a number of policy measures. Guangdong, Shandong, Jiangsu, Fujian and other governments give full play to the role of the government, have introduced policies to encourage and foster brand-name enterprises. Reference to advanced experience at home and abroad, our province should introduce policies and measures to encourage enterprises to create famous brands, take the road of brand development. (F) brand building as a hand to promote the quality of small and medium-sized product improvement. The province's small and medium-sized enterprises in a large number of extensive, but a considerable part of the enterprise brand awareness is not strong, the quality management level is not high, product quality stability is poor. Therefore, to improve the quality management capacity of small and medium-sized enterprises and product quality, set up a good quality image of Zhejiang small and medium-sized enterprises, is an important part of the implementation of brand strategy in our province. First, brand-driven. Through the competition for brand-name brand, enhance the quality and grade of the product. Second, the quality of small and medium-sized enterprises to help. To create their own brand as a hand, strengthen the quality of basic work, promote product quality improvement. For small and medium-sized enterprises, the creation of independent brands, there must be quality as a support; and improve product quality, and for the creation of independent brands to lay a solid foundation.