What is the content of the public relations theory and practice course?

"Public Relations Theory and Practice" is a professional course in the communication major. This course has a certain theoretical nature, but at the same time it is a very widely applicable course. The main content of the course will cover the definition of public relations, media relations, employee relations, crisis public relations, new media public relations, public relations, public diplomacy, public relations research methods, public relations ethics and other related topics. . The course focuses on how to use relevant public relations theories to carry out practice, with special attention on how to carry out public relations activities in the new media environment.