Why do young people return to traditional culture?

In the popular culture in recent years,

There is a style that is widely sought after by young people.

Keywords national wind music, national fashion clothes,

National wind variety show …

Many national brands have gradually become people's hearts.

A whirlwind swept through the youth market.

Ming Xiao Sheng saw this,

There is such a hot search today:

Why do young people return to tradition?

Young people have begun to regain their traditions. Why?

More and more young people have become fans of national customs.

Data speak!

202 1, the dance program "Tang Palace Banquet" of Henan Satellite TV Spring Festival Evening surprised the audience. After that, Henan Satellite TV successively launched a series of wonderful tours of traditional festivals such as Dragon Boat Festival, Mid-Autumn Festival and Double Ninth Festival. Nowadays, whenever the festival approaches, netizens will urge them to do more.

In 2022, CCTV Spring Festival Evening made "Only this Green" like a hot search, with offline performances one after another and hot venues.

Not long ago, Samantha Christophetti, a female astronaut of the European Space Agency, borrowed a famous saying from the preface to the Lanting Collection, "Looking up at the size of the universe and overlooking the richness of categories is enough to be entertaining and believe in cola." It triggered a heated discussion among netizens at home and abroad.

According to some surveys, more than 70% of international consumers are post-90s young people. Various data show that the social popularity of traditional culture is on the rise, and the young audience is increasing.

202 1 12, Tik Tok released "20021Tik Tok Intangible Drama Data Report". The report shows that in the past year, the number of video broadcasts of non-legacy dramas has doubled. After 90 s and 00 s, the audience accounted for over 50%.

According to the official data released by Aauto Quicker, taking 20 18 as an example, 2.52 million users posted intangible content, and more than 60% producers were born in the 1990s. The fragmented spread of intangible culture through online media not only conforms to the fast-paced life of young people, but also restores the essence and authenticity of intangible skills.

According to the "Billie Billie Annual National Wind Data Report" released by Billie Billie, in 20021year, the number of national wind lovers in Billie Billie exceeded 65,438+77 million, of which 18 to 30 years old accounted for about 70%, and video creators in different circles began to inject more national wind elements into their works.

Nowadays, walking on the road, we can always see many people wearing traditional clothes. At the same time, it is becoming a cultural attitude and lifestyle of contemporary young people, and it is truly integrated into life.